https://www.ama.org/press-releases/press-release-from-the-journal-of-marketing-boycotts-or-buycotts-the-role-of-corporate-activism/
Sociopolitical activism may risk backlash, but it may also lead to tangible positive financial outcomes, particularly when aligned with key stakeholder values.
press releasejournalmarketingboycottsbuycotts
https://www.zew.de/en/press/latest-press-releases/refurbishing-the-corporate-image-with-e-commerce
When using e-commerce, 44 per cent of companies making sales via internet consider both aspects to be very important. Especially in the case of service...
press releasecorporate imagerefurbishingcommercezew