https://pubmatic.com/news/pubmatic-brings-custom-creative-formats-to-agenticos-creative-planning-and-execution-run-as-one-workflow/
PubMatic Launches Creative Innovation Suite for CTV and Cross-Screen Advertising
Apr 22, 2026 - PubMatic integrates custom CTV and mobile ad formats into AgenticOS, unifying creative, planning, buying, and measurement in one cross-screen workflow.
creative innovation suitefor ctvcross screenpubmaticlaunches