https://www.iab.com/insights/2025-creator-economy-ad-spend-strategy-report/
IAB | 2025 Creator Economy Ad Spend & Strategy Report
Dec 15, 2025 - Discover 2025 U.S. Creator Economy trends as ad spend surges and brands refine measurement, creator selection, and AI use.
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https://deadline.com/2025/11/iab-2025-creator-economy-ad-spend-report-1236623395/
Creator Economy Ad Spend Projected To Hit $37B This Year – IAB
Nov 20, 2025 - The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB report.
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