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The iPhone Air is Apple’s slimmest and lightest handset ever, measuring just 5.6 mm thick and weighing 165 grams, yet still packing pro-level performance.

The iPhone SE series is Apple's line of budget-friendly smartphones. They are Apple’s answer to accusations that iPhones cost too much.

Protect your precious iPhone 12 Mini without hiding its gorgeous design with the sturdy MagClear case. Its completely transparent design lets you admire your...

Apple’s HomePod mini is a compact smart speaker designed to deliver room-filling sound. It features Siri integration and can also be a HomeKit smart hub.

Apple TV is a subscription-based video streaming service. It offers a variety of original TV shows, movies, documentaries, and other content

By focusing on these metrics, marketers are able to continuously improve their strategies. This procedure unveils valuable insights that notify future...

The iPad mini is tablet from Apple for those who want a device smaller than a full-sized iPad but larger than a smartphone.

AirPods 4 bring professional-grade features to Apple’s non-Pro earbuds. Apple also tweaked the design to make them more comfortable and secure.

11.5K Posts, 77 Following, 1.66K Followers · Cult of Mac follows everything Apple. Setups, reviews, news and how-tos.

Check out our recommended iPhone accessories. We have a selection of the best cases, chargers, MagSafe accessories and more.

macOS is the operating system that runs on the Mac — the desktop computers and laptops made by Apple. Major updates come every year in September.

iCloud is a cloud storage and cloud computing service designed to securely store and sync users' data across their Apple devices.

Jony Ive joined Apple in 1992 and played a pivotal role in shaping the iMac, iPod, iPhone, iPad, MacBook and Apple Watch.

Apple Music is a popular streaming service that offers subscribers access to a vast library of over 100 million songs, curated playlists, and more.

The Apple Watch Series 10 revamped the design of Apple’s smartwatch. The wearable measures 10% thinner than older models while packing a larger display.

When someone misplaces their iPhone, Mac, iPad or Apple Watch, they can use the Find My application on another device to locate it.

The iPhone 16 is the most recent iPhone, introduced September 2024. The lineup comes in five different models in two sizes.

Apple Cash is a quick way to pay friends and family using Apple Pay. You can do it directly from iMessage or by holding two iPhones together.

Apple Intelligence is a suite of AI-powered features available on iPhone, Mac and iPad. The platform utilizes on-device computation for better performance.

The Apple Watch is Apple's first wearable, a smartwatch designed to keep owners in touch with their iPhones and their physical health and mental...

The Apple Watch Ultra is Apple’s most rugged and capable smartwatch, designed for endurance athletes and outdoor adventurers.

Daily Apple news, reviews and how-tos from Cult of Mac.

FaceTime is Apple's video and audio calling application. It enables iPhone, iPad and Mac users to call each other using voice and optional video.

iOS 26 marks a major evolution of Apple’s mobile operating system, distinguished by a striking new Liquid Glass design. New AI features are also included.

Face ID is a biometric security system built in iPhone and iPad. It allows the user to unlock their device with a quick glance.

Cult of Mac publishes guides that explain the basics of Apple products, devices and features. You can use these guides to find our how-tos and top stories.