https://www.genesys.com/blog/post/proving-cx-roi-linking-customer-experience-to-business-value
Customer experience ROI: Linking CX to business value
Once viewed as a cost center primarily focused on operational efficiency, customer experience (CX) is evolving to be a strategic lever that drives business...
customer experience roilinkingcxbusinessvalue
https://www.qualtrics.com/research/global-roi-cx-2023/
2023 ROI of Customer Experience Research - XM Institute
We examine the ROI of CX based on global consumers' satisfaction and likelihood to trust, recommend, and repurchase from 20 industries.
customer experience research2023roixminstitute