https://www.thecut.com/article/whats-up-with-weird-celebrity-brand-names.html
Syrn, Skylrk, Cyklar: How Celebrity Brand Names Got So Weird
Apr 1, 2026 - Businesses with pseudo-futuristic names like Syrn, Skylrk, and Cyklar are impossible to pronounce and even harder to remember.
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