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https://www.marketingdive.com/news/fanatics-sportsbook-bets-on-kendall-jenner-for-super-bowl-debut/810804/
Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut | Marketing Dive
The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.
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https://www.marketingdive.com/news/adobe-debuts-agentic-ai-platform-expanded-agency-partnerships/817896/
Adobe expands agency partnerships as part of agentic AI platform debut | Marketing Dive
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
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https://www.marketingdive.com/news/haagen-dazs-nice-frank-creative-aor-super-bowl/720700/
Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut | Marketing Dive
The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers.
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