https://scholars.unh.edu/faculty_pubs/2381/
"How generative AI Is shaping the future of marketing" by Dhruv Grewal, Cinthia B. Satornino et al.
Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers,...
shaping the futuregenerative aimarketing bydhruv grewal