https://digiday.com/sponsored/media-brands-are-leveraging-content-catalogs-and-driving-ad-revenue-with-linear-channels/
Despite claims that linear channels are dying, audiences crave more passive media consumption. With this in mind, media companies and publishers with extensive...
ad revenuemediabrandsleveragingcontent
https://digiday.com/marketing/the-10-most-followed-brands-in-social-media/
Born-digital brands like YouTube, Facebook and Zynga are social stars, but so too are the old-school elite like Coke, Disney and Converse.
most followedsocial mediabrandsdigiday
https://digiday.com/media-buying/omnicom-media-group-maps-its-own-path-to-avoid-the-potholes-of-programmatic/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
By using its own standards as well as those out of the ANA study, OMG delivered results for its own clients that it said outperformed the averages the ANA...
omnicom media groupmapspathavoid
https://digiday.com/marketing/digiday-research-how-do-other-retail-media-platforms-measure-up-to-amazon/?utm_campaign=digidaydis&utm_source=research&utm_medium=email&utm_content=070424
Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of...
how doretail mediameasure updigidayresearch
https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content/
Influencer marketing is becoming a hack for media buyers to bypass publishers to reach similar audiences that publishers may have -- but at a lower price.
paid mediainfluencer contentadvertisersstartplacing
https://digiday.com/media/day-life-bustles-senior-social-media-manager-hayley-saltzman/
We talked to Bustle's Senior Social Media Manager Hayley Saltzman about what she does.
in the lifesocial media managerdaypublisher
https://digiday.com/media/8-niche-media-stars-know/
Publishers trying to figure out how they are going to diversify revenue would do well to look at the smaller, niche publishers that had to diversify years ago....
niche mediaall starsknowdigiday
https://digiday.com/form/learn-more-about-awards-licensing-opportunities/
Digiday Media Awards finalists and winners can share the exciting news of their recognition with custom assets that are sure to turn heads. How will a...
digiday mediaawardslicensingopportunities
https://digiday.com/marketing/social-media-fragmentation-exposes-cracks-forming-in-super-bowl-second-screen-plans/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
Between the TikTok ban and turbulence on Elon Musk's X, marketers seem unsure of this year's definitive Super Bowl second screen.
social mediain superfragmentationexposescracks
https://www.nielsen.com/pt/news-center/2022/nielsen-and-openap-celebrate-digiday-media-buying-amp-planning-award-win/
Nielsen and OpenAP are proud to share that their joint submission to the Digiday Media Buying and Planning Awards was named a winner in the Best Use of...
digiday medianielsenopenapcelebratebuying
https://digiday.com/media/media-matchmakers-the-2024-uncoupling-edition/
Following the M&A rush of 2021, there are some matchups that seem destined to part ways in 2024.
mediamatchmakersuncouplingeditiondigiday
https://digiday.com/media-buying/special-report-the-commerce-media-era/
This limited editorial series will explore how commerce media, from e-commerce to retail media networks, has entered a new era. With stories that explore why...
special reportcommercemediaeradigiday
https://digiday.com/media/doj-vs-google-can-the-digital-media-industry-learn-from-the-last-15-years/
Can the industry save itself from short-term thinking, even if Google is dealt a blackened eye, or bloodied nose during a raft of government tussles?
digital mediadojvsgoogleindustry
https://digiday.com/marketing/why-media-agencies-remain-the-cornerstone-of-holding-group-profitability/?utm_campaign=digidaydis&utm_source=linkedin&utm_medium=social&utm_content=103123
Media agencies are the unchanging holding groups in a changing landscape.
media agenciesremaincornerstoneholdinggroup
https://digiday.com/series/media-buying-briefing/page/16/
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
digiday mediabuyingbriefingarchives
https://digiday.com/media/people-suck-media-use-duopoly-excuse-highlights-digiday-member-event-dotdash-bustle/
Dotdash CEO Neil Vogel and Bustle CEO Bryan Goldberg discussed the pressing issues facing the digital media industry.
media usepeoplesuckduopoly
https://digiday.com/media/digiday-podcast-age-disposable-media/
Rafat Ali joins the Digiday Podcast to discuss how Facebook is a risky proposition for high-growth publishers.
the agedigidaypodcastdisposablemedia
https://digiday.com/media/kelly-wallaces-white-house-transition-to-digital-media/
The former CNN White House correspondent covered presidents and wars. Now she's found her passion on the Web tackling an entirely different set of issues as...
kelly wallacewhite housedigital mediatransitiondigiday
https://digiday.com/media/build-brands-will-come-defy-medias-approach-advertising/
Defy Media is making a point to tell advertisers it has the ability to create hit shows, which has resulted in 250 percent growth in branded video.
defy mediabuiltsoldvideoprogramming
https://digiday.com/media/twitter-flexes-media-muscles/
Twitter is following Facebook's path in asserting control over the user experience. As a media company, it has no choice.
twitterflexesmediamusclesdigiday