https://www.imd.org/research-knowledge/marketing/case-studies/doosan-infracore-international-portable-power-brand-transformation-a/
Doosan Infracore International: Portable power brand transformation (A) - IMD business school for...
Oct 14, 2025 - In December 2007, Korean conglomerate Doosan acquired a portfolio of industrial portable power equipment from U.S. company Ingersoll Rand. The acquisitions,...
imd business schooldoosan infracoreportable powerbrand transformation