Sponsor of the Day:
Jerkmate
https://www.zoominfo.com/about/case-studies/linak
LINAK Drives B2B Growth with ZoomInfo’s Marketing Platform
Feb 17, 2026 - LINAK boosted B2B growth with ZoomInfo’s platform, achieving seamless sales-marketing alignment and fast, measurable results from targeted campaigns.
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https://www.usertesting.com/resources/podcast/product-positioning-april-dunford
How product positioning drives B2B marketing success
Product positioning expert April Dunford shares how to craft a sales story that works, define best-fit customers, and win in B2B marketing.
product positioningdrives b2bmarketing success
https://ahrefs.com/events/b2b-purchase-decisions
What Really Drives B2B Purchase Decisions?
Missed the event? Subscribe for updates on upcoming Ahrefs events!
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https://www.marketingprofs.com/articles/2026/54481/b2b-buyer-behavior-marketing-research-insights
B2B Buyer Behavior: Why Deeper Research Drives Better Marketing | MarketingProfs
B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human behavior leads to more effective B2B...
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https://pipeline.zoominfo.com/marketing/customer-surveys
B2B Customer Surveys: How to Collect Feedback That Drives Growth
B2B customer survey playbook: pick stakeholders, write high-response questions, distribute at key moments, and turn feedback into retention and expansion.
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https://pipeline.zoominfo.com/marketing/b2b-content-calendar
How to Build a B2B Content Calendar That Drives Pipeline
Build a b2b content calendar that ties assets to pipeline in 6 steps. Get fields, owners, and metrics to cover personas and funnel stages across channels.
b2b contentbuildcalendardrivespipeline