https://mnorthfield.substack.com/p/marketing-communications-dual-mandate
Emotional repetition builds associations for the 95% who aren't buying. Rational proof converts the 5% who are.
marketingdualcommunicationmandatemike
https://mises.org/power-market/real-dual-mandate
Members of the Federal Reserve often discuss their dual mandate of promoting both maximum employment and price stability. The St. Louis Fed even provides a
the realdual mandatemises institute