https://www.musicbusinessworldwide.com/creating-superfans-requires-emotional-thinking-not-just-analytics/
‘Creating superfans requires emotional thinking, not just analytics.’ - Music Business Worldwide
Mar 11, 2026 - Happiness. Marketing’s Thom Skarzynski makes the case that superfandom isn’t something you discover — it’s something you intentionally build…
music business worldwideemotional thinkingnot justsuperfansrequires