https://www.eatthis.com/red-lobster-ultimate-endless-shrimp-price-increase/
Company leaders said guests ordered the deal more often than they anticipated, causing major financial losses.
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https://www.thedailymeal.com/1324573/red-lobster-ultimate-endless-shrimp-permanently-added-menu/
Jun 27, 2023 - After over a decade of coming back just for a limited time, Red Lobster's popular Ultimate Endless Shrimp is now permanently going on the menu.
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https://www.fox13news.com/news/endless-shrimp-red-lobster-collapse
Red Lobster faces potential bankruptcy after its "Ultimate Endless Shrimp" promotion, designed to boost customer traffic with its low price point, led to...
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