https://www.colleendilen.com/2017/01/25/negative-substitution-why-cultural-organizations-must-better-engage-new-audiences-fast-data/
Negative Substitution: Why Cultural Organizations Must Better Engage New Audiences FAST (DATA) -...
Jan 10, 2024 - Fewer and fewer people look, act, and think like "historic" attendees to visitor-serving organizations. Negative substitution is affecting cultural...
engage new audiencescultural organizations