https://www.transatlanticperspectives.org/ecms-references/schwarzkopf-stefan-and-rainer-gries-ernest-dichter-and-motivation-research-new-perspectives-on-the-making-of-post-war-consumer-culture/
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
the making ofernest dichternew perspectivespost warconsumer culture