https://experienceleague.adobe.com/en/docs/experience-cloud-kcs/kbarticles/ka-26378?lang=en
Everytouch Attribution setting changes unexpectedly in Marketo Measure | Adobe Marketo Measure
Learn why the Everytouch Attribution setting changes unexpectedly in Marketo Measure. To fix this issue, configure the Attribution Method.
marketo measureattributionsettingchangesunexpectedly