https://www.kontactic.com/blog/why-mardi-mercredi-joined-coupang-a-k-fashion-signal
Why Mardi Mercredi Joined Coupang: A K-Fashion Signal | Kontactic
Apr 25, 2026 - Mardi Mercredi spent years refusing Coupang to protect its brand image. Its 2026 listing reveals what K-fashion brands underestimate about scaling in Korea.
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