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https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/ 54% of people don't feel culturally represented in online ads, Facebook finds | Marketing Dive Showing how to elevate diverse voices, Facebook notes a Pure Leaf push for International Women's Day that uses documentary-type videos and an AR filter. online ads finds marketing people feel culturally https://www.marketingdive.com/news/disruptor-brands-and-influencers-dominate-haircare-search-study-finds/552567/ Disruptor brands and influencers dominate haircare search, study finds | Marketing Dive study finds disruptor brands influencers dominate https://www.marketingdive.com/news/influencers-impact-sustainability-marketing-unilever/644478/ Influencers have greatest impact on consumer sustainability choices, Unilever finds | Marketing Dive Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns. finds marketing influencers greatest impact consumer https://www.marketingdive.com/news/marketers-media-underinvest-roi-nielsen/626615/ 50% of marketers impede ROI by underinvesting in media, Nielsen finds | Marketing Dive Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research. finds marketing marketers impede roi media https://www.marketingdive.com/news/cmos-must-decipher-pandemic-related-consumer-behavior-changes-dentsu-surve/587053/ CMOs must decipher pandemic-related consumer behavior changes, Dentsu survey finds | Marketing Dive While more than half of chief marketers have been affected by the health crisis, there are stark differences between how prepared and unprepared executives are... consumer behavior survey finds cmos must decipher https://www.marketingdive.com/news/cmos-say-companies-are-more-prepared-to-pivot-than-before-pandemic-study-f/595595/ CMOs say companies are more prepared to pivot than before pandemic, study finds | Marketing Dive Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely they'll bring more... study finds cmos say companies prepared https://www.marketingdive.com/news/experiments-nielsen-alternatives-upfronts-tv-currencies-vab/629161/ Experiments with Nielsen alternatives increase but questions remain, VAB finds | Marketing Dive While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options. finds marketing experiments nielsen alternatives increase https://www.marketingdive.com/news/45-of-consumers-say-subway-should-drop-embattled-megan-rapinoe-survey-fin/605183/ 45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds | Marketing Dive The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism. survey finds consumers say subway drop