https://deepai.org/publication/pacing-equilibrium-in-first-price-auction-markets
Pacing Equilibrium in First-Price Auction Markets | DeepAI
Nov 17, 2018 - 11/17/18 - In ad auctions--the prevalent monetization mechanism of Internet companies--advertisers compete for online impressions in a sequen...
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https://www.mediavine.com/blog/google-first-price-auction-what-it-means-for-publishers/
Google First Price Auction: What it Means For Publishers - Mediavine
Sep 9, 2020 - What does Google First price auction mean? How will it impact Mediavine publishers and the industry in general? We're here to break it down.
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https://www.openx.com/tag/first-price-auction/
First Price Auction Archives - OpenX
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https://www.adexchanger.com/online-advertising/google-switches-to-first-price-auction/
Google Switches To First-Price Auction | AdExchanger
Mar 6, 2019 - Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of 2019. At that time, it will also run a...
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