https://www.calcalistech.com/ctech/articles/0,7340,L-3736751,00.html
Work Gamification Startup GamEffective Raises $11 million - CTech
Apr 25, 2018 - The startup, which is based in Israel and New York, uses gamification and insights from behavioral economics to improve employee motivation
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https://www.edsurge.com/news/2016-06-23-gameffective-raises-7m-for-games-at-work
GamEffective Raises $7M for Games at Work | EdSurge News
Dec 27, 2018 - GAMEFFECTIVE has raised $7 million from Jerusalem Venture Partners, which led the round, CE Ventures, Verint, 2B Angels, Shaked Ventures, Lipman and ...
for gamesat workgameffectiveraises7m