https://www.fooddive.com/news/gatorade-natural-colors-artifical-dyes/817732/
Gatorade to remove artificial colors from top flavors in brand refresh | Food Dive
The PepsiCo beverage is repositioning itself beyond sports by focusing on everyday hydration.
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https://www.sun-sentinel.com/2026/04/16/gatorade-rebrand/
Gatorade, inventor of sports drink, is getting a rebrand
Apr 21, 2026 - Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
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https://www.orlandosentinel.com/2026/04/16/gatorade-rebrand/
Gatorade, inventor of sports drink, is getting a rebrand
Apr 16, 2026 - Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
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https://nflflag.com/partners
NFL FLAG Partners: Toyota, Jersey Mike's, Gatorade & more!
With the help of our partners, such as Toyota, Jersey Mike's, Franklin, and Gatorade, we're bringing NFL FLAG youth football to every corner of the U.S.
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https://www.jaguars.com/photos/jaguars-prep-fueling-the-game-with-gatorade
Jaguars PREP Fueling the Game with Gatorade
Apr 17, 2026 - Gatorade is fueling the game with their equipment donations! 60+ Jaguars PREP athletes received new tackle gear including helmets, shoulder pads, water bottles...
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https://www.latimes.com/business/story/2026-04-17/why-gatorade-is-ditching-athletes-as-its-core-market
Why Gatorade is ditching athletes as its core market - Los Angeles Times
Apr 17, 2026 - Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.
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https://www.gssiweb.org/en
Gatorade Sports Science Institute
The Gatorade Sports Science Institute is committed to helping athletes optimize their health and performance through research and education in hydration and...
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https://www.jaguars.com/news/jaguars-fueling-the-game-with-gatorade
Jaguars Fueling the Game with Gatorade
Apr 21, 2026 - 60+ boys tackle football athletes were gifted new gear through Gatorade’s Equity in Sports Program.
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https://www.tampabay.com/news/florida/2026/04/16/gatorade-origin-university-of-florida-uf/
Gatorade was invented in Florida 60 years ago. It’s now after a different kind of customer
Apr 16, 2026 - It’s not just athletes they are seeking.
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https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-audi-gatorade-godaddy-powerade-sharpie/
Creative ads today: Audi, Gatorade, GoDaddy, Morgan & Morgan, Powerade, Scout Motors, Sharpie,...
Apr 24, 2026 - Garage Beer releases a 16-minute Western short film about bottled beer, Walton Goggins ponders the nature of being a daddy for GoDaddy and Made by Dyslexia...
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