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Demand Gen Report - The Latest B2B Marketing News & Trends
Mar 18, 2026 - Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand...
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Demand Gen Report - YouTube
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https://b2bmarketing.exchange/podcast/
The B2B Marketing Exchange Podcast - Presented by Demand Gen Report
The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Released each...
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https://www.demandgenreport.com/blog/webinar-with-netlines-josh-baez-focuses-on-winning-b2b-buyers/50955/
Webinar with NetLine’s Josh Baez Focuses on Winning B2B Buyers - Demand Gen Report
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https://www.demandgenreport.com/resources/fueling-the-b2b-pipeline-for-longevity/8139/
Fueling The B2B Pipeline For Longevity - Demand Gen Report
Nov 21, 2024 - We know that growing your pipeline is an essential part of your job — and Connected TV (CTV) can help. Not only is linear TV inaccessible to B2B advertisers,...
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https://www.demandgenreport.com/industry-news/news-brief/salesforce-releases-newest-version-of-agentforce/50628/
Salesforce Releases Newest Version of Agentforce - Demand Gen Report
Oct 29, 2025 - Agentforce 360 now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.
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MarTech - Demand Gen Report
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Proofpoint Report: Gen AI Adoption, Data Growth, and Insider Risks Are Converging to Create...
Nearly half of respondents identify data sprawl across cloud and hybrid environments as a top concern, and 44% admit they do not have adequate oversight of...
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https://www.demandgenreport.com/industry-news/news-brief/demandscience-offers-end-to-b2b-marketings-data-mirage/50449/
DemandScience Offers End to B2B Marketing’s “Data Mirage” - Demand Gen Report
Sep 27, 2025 - Ionic and Labs bring verified buyer intelligence, streamlined orchestration, and expert support together through Central from DemandScience.
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https://www.demandgenreport.com/case-studies/token-creatives-billing-solution-streamlines-operation/50270/
Automated Billing Streamlines Operations for Token Creative - Demand Gen Report
Aug 29, 2025 - With Ignition, Token Creative was able to eliminate separate documents or manual data entry and collected payments automatically
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https://www.demandgenreport.com/industry-news/news-brief/hubspot-offering-new-ai-features-marketing-sales-and-commerce-hubs/50278/
HubSpot Offering New AI Features Marketing, Sales and Commerce Hubs - Demand Gen Report
Aug 28, 2025 - HubSpot has unveiled updates to Sales Hub and the all-new artificial intelligence (AI)-powered CPQ for Commerce Hub at INBOUND.
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https://www.demandgenreport.com/topic/personalization/page/36/
Personalization - Page 36 of 104 - Demand Gen Report
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https://www.demandgenreport.com/topic/go-to-market-strategy/
Go-To-Market Strategy - Demand Gen Report
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https://www.demandgenreport.com/blog/the-2026-database-strategies-contact-acquisition-benchmark-survey-is-open/50755/
Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey - Demand Gen Report
Nov 10, 2025 - The 2026 survey dives into how AI is redefining database strategy—share your experiences to tell us the real benefits and tangible outcomes.
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https://www.demandgenreport.com/industry-news/feature/demandbases-alicia-hale-details-ais-role-in-abm/50299/
Demandbase’s Alicia Hale Details AI’s Role in ABM - Demand Gen Report
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https://www.demandgenreport.com/resources/inside-the-shift-to-a-modern-b2b-content-operating-model/49166/
From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations - Demand Gen Report
May 7, 2025 - B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve...
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https://www.demandgenreport.com/industry-news/news-brief/small-to-mid-sized-b2bs-lead-in-ai-knowledge-success-conveyor-survey/49773/
Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey - Demand Gen Report
Jun 25, 2025 - While artificial intelligence is now widely used for content creation, email marketing and personalization, adoption is uneven.
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Financial News - Demand Gen Report
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Boosting Behavioral Healthcare Efficiency: Banyan's Success with CTM - Demand Gen Report
Sep 29, 2025 - By choosing CallTrackingMetrics, Banyan’s teams are able to gather crucial information for intake and treatment right away.
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https://www.demandgenreport.com/industry-news/news-brief/highspot-launches-deal-agent-for-go-to-market-performance/50567/
Highspot Launches Deal Agent for Go-to-Market Performance - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/take-the-2025-demand-generation-benchmark-survey-today/49546/
Last Week to Vote for the 2025 Demand Generation Benchmark Survey - Demand Gen Report
Jun 9, 2025 - By comparing data to that of previous years, Demand Gen Report offers an unparalleled view of what’s working within the B2B market today.
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https://www.demandgenreport.com/industry-news/jotform-launches-new-feature-jotform-teams/7653/
Jotform Launches New Feature: ‘Jotform Teams' - Demand Gen Report
Mar 7, 2024 - Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform seeks to enable users to create forms,...
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https://www.demandgenreport.com/industry-news/news-brief/genai-overtakes-search-for-a-quarter-of-b2b-buyers-report/50784/
GenAI Overtakes Search for a Quarter of B2B Buyers: Report - Demand Gen Report
Nov 11, 2025 - GenAI has overtaken traditional search for a quarter of B2B buyers, according to research report from Responsive
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Blog - Page 2 of 72 - Demand Gen Report
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Unisys Grows Pipeline 40% With Intent-Driven Strategies - Demand Gen Report
Jun 10, 2025 - Unisys turned to Intentsify, taking an intent-driven approach to revolutionize the company’s sales and marketing efforts.
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https://www.demandgenreport.com/blog/roderick-jefferson-unpacks-using-ai-for-b2b-at-b2bmx-summer-camp/49853/
Roderick Jefferson Unpacks Using AI for B2B at B2BMX Summer Camp - Demand Gen Report
Jul 3, 2025 - Roderick Jefferson will remind us that artificial intelligence (AI) might deliver the data, but it’s still up to us to paddle with purpose.
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Webinars 2.0: Maximizing Webinars with Social and Interactive Engagement - Demand Gen Report
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2025 Account-based Marketing Benchmark Survey - Demand Gen Report
Oct 17, 2025 - Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are...
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https://www.demandgenreport.com/industry-news/news-brief/stackadapt-expands-abm-ecosystem-with-new-integrations/50940/
StackAdapt Expands ABM Ecosystem with New Integrations - Demand Gen Report
Nov 21, 2025 - StackAdapt has expanded its ABM capabilities through new integrations with Bombora, Lead Forensics, and Leadspace.
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https://webinars.demandgenreport.com/strategy-and-planning-series/2021/
2021 Strategy & Planning Series - Demand Gen Report Webinars
Jul 12, 2022 - Online Event • Now On-Demand Keeping Pace With Changing Go-To-Market Strategies Regardless of how go-to-market strategies have shifted, virtually all...
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https://www.demandgenreport.com/demanding-views/
Demanding Views - Demand Gen Report
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https://www.demandgenreport.com/resources/3-ways-sales-leaders-can-improve-win-rates/7376/
3 Ways Sales Leaders Can Improve Win Rates - Demand Gen Report
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E-books - Page 3 of 35 - Demand Gen Report
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https://www.demandgenreport.com/blog/sps25-how-to-make-space-for-your-boldest-b2b-marketing-ideas/50600/
SPS25: How to Make Space for Your Boldest B2B Marketing Ideas - Demand Gen Report
Oct 21, 2025 - Most webinars about “planning” will hand you another template. This is not the webinar Josh Baez of NetLine will be offering.
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News Brief - Demand Gen Report
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https://www.demandgenreport.com/demanding-views/4-need-to-know-trends-for-b2b-cmos-in-2025/49008/
4 Need-to-Know Trends for B2B CMOs in 2025 - Demand Gen Report
Mar 13, 2025 - Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re
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Demand Gen Report 2025 Reflections: Netline’s Josh Baez - Demand Gen Report
Dec 15, 2025 - Next year will not be defined by one channel or one platform; it will be defined by whether B2B marketers accept a new starting point.
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https://www.demandgenreport.com/blog/live-goldcast-webinar-headlines-day-3-of-the-2025-b2bmx-summer-camp/50097/
Live Goldcast Webinar Headlines Day 3 of the 2025 B2BMX Summer Camp - Demand Gen Report
Aug 11, 2025 - Webinars and transforming brand strategy into a storytelling are the focuses of the two webinars at B2BMX 2025 Summer Camp.
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Gen Blogs | Gen Q2/2024 Threat Report
CryptoCore Scam Stealing Millions via AI Deepfakes on YouTube, Rising Identity Theft, 24% Spike in Ransomware, and 46% More Blocked Attacks Year Over Year
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https://webinars.demandgenreport.com/strategy-and-planning-series/2017/
2017 Strategy & Planning Series - Demand Gen Report Webinars
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https://www.demandgenreport.com/industry-news/news-brief/ai-usage-by-desk-workers-jumps-in-salesforce-survey/49968/
AI Usage by Desk Workers Jumps in Salesforce Survey - Demand Gen Report
Jul 22, 2025 - The 2025 Slack Workforce Index revealed a significant increase in AI adoption and excitement among desk workers.
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2020 Strategy & Planning Series - Demand Gen Report Webinars
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2025 Demand Gen Report Year in Review Campaign Optimization Series Webinars: Outwit, Outplay,...
Dec 12, 2025 - Experts gathered for the 2025 B2B Campaign Optimization Series to help attendees outmaneuver challenges and stay ahead of emerging trends.
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https://www.demandgenreport.com/industry-news/news-brief/oktopost-acquires-milk-video-to-elevate-b2b-video-marketing/49711/
Oktopost Acquires Milk Video to Elevate B2B Video Marketing - Demand Gen Report
Jun 13, 2025 - The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.
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Episode #18: Demandbase CEO Chris Golec - Demand Gen Report
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Gong Unveils New AI Innovations to Help Rev Teams - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/surveymonkey-launches-new-ai-analysis-suite-design-tools/50483/
SurveyMonkey Launches New AI Analysis Suite, Design Tools - Demand Gen Report
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AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut - Demand Gen Report
Dec 12, 2025 - Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.
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B2BMX Summer Camp - Demand Gen Report Webinars
May 13, 2025 - When asked to rank their organization’s top priorities, 75% of respondents to the Demand Gen Report Benchmark Study cited Improving Campaign Results as their...
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White Papers - Page 19 of 45 - Demand Gen Report
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https://www.demandgenreport.com/resources/ai-meets-abm-the-marketers-playbook-for-smarter-faster-growth/50222/
AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth - Demand Gen Report
Aug 21, 2025 - This playbook delivers actionable insights on how AI can supercharge your ABM strategy with proven use cases and expert advice.
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Demand Gen Report 2025 Reflections: AdDaptive’s Patrick Shea - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/marketers-need-to-gear-content-to-hidden-b2b-buyers-edelman-linkedin/49901/
Marketers Need to Gear Content to Hidden B2B Buyers: Edelman/LinkedIn - Demand Gen Report
Jul 31, 2025 - Hidden buyers are often overlooked by traditional B2B sales and marketing efforts despite the fact they exert an equal amount of influence.
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https://www.demandgenreport.com/demanding-views/the-next-generation-of-b2b-buyers-is-here-and-they-expect-a-b2c-experience/49183/
The Next Generation of B2B Buyers is Here — And They Expect a B2C Experience - Demand Gen Report
Jun 10, 2025 - B2B organizations need to do to stay ahead with an ecommerce experience that works like your customers expect it to.
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New Report: The 10 Best Cities for Gen Z for Work and Play
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Gen Blogs | Gen Q3/2025 Threat Report
Tracking the surge of mobile scams, AI-driven attacks, and evolving data threats across Q3 2025.
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https://www.demandgenreport.com/industry-news/news-brief/dreamdata-raise-55m-to-empower-b2b-marketers-to-own-revenue/50725/
Dreamdata Raises $55M to Empower B2B Marketers to Own Revenue - Demand Gen Report
Nov 11, 2025 - The new capital, led by PeakSpan Capital, will be earmarked for the development of Dreamdata’s Analytics and Activation layers.
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Gen Blogs | Gen Q2/2025 Threat Report
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https://www.demandgenreport.com/industry-news/news-brief/salesloft-revops-makes-the-leap-from-support-role-to-c-suite/50019/
Salesloft: RevOps Makes the Leap From Support Role to C-Suite - Demand Gen Report
Jul 23, 2025 - RevOps expansion comes as AI is enabling the kind of cross-functional data connectivity that used to be out of reach.
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New AI-Powered Adaptive Identity Resolution Offered by Hightouch - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/mntn-zoominfo-partner-on-b2b-advertising/49909/
MNTN, ZoomInfo Partner on B2B Advertising - Demand Gen Report
Jul 10, 2025 - With ZoomInfo and MNTN, B2B marketers can run smarter, cross-channel campaigns that include premium Connected TV.
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https://www.demandgenreport.com/blog/2025-demand-gen-report-year-in-review-special-reports-master-b2b-marketing-key-insights-from-2025-reports/51161/
2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from...
Dec 22, 2025 - This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.
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https://www.demandgenreport.com/industry-news/news-brief/wunderkind-launches-framework-for-performance-marketing-integration/49821/
Wunderkind Launches Framework for Performance Marketing Integration - Demand Gen Report
Jul 7, 2025 - Build with Wunderkind is an API-first integration suite designed to meet brands and developers where they are.
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https://www.demandgenreport.com/industry-news/news-brief/callminers-2025-report-highlights-the-future-of-customer-experience-innovation/50340/
CallMiner's 2025 Report Highlights the Future of Customer Experience Innovation - Demand Gen...
Sep 12, 2025 - The 2025 CX Landscape Report highlights AI’s role in delivering clear benefits in operational efficiency and elevating customer experiences.
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CallMiner Acquires VOCALLS - Demand Gen Report
Jul 1, 2025 - CallMiner is combining its conversation intelligence capabilities with VOCALLS’ virtual agents and task automation technology
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Leadership Content the Focus of Today’s B2BMX Summer Camp - Demand Gen Report
Aug 13, 2025 - The last day of B2BMX 2025 Summer Camp will explores the trends, tech, and tactics B2B teams are using to bring their GTM success to life.
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https://www.demandgenreport.com/demanding-views/mind-the-lead-nurture-gap-new-strategies-for-b2b-marketing-success/50280/
Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success - Demand Gen Report
Aug 28, 2025 - Branded Demand approach drives engagement through the former while at the same time building brand awareness and recall through the latter.
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https://www.demandgenreport.com/demanding-views/its-time-to-ditch-the-old-playbook-to-make-sales-soar-in-2025/48534/
It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025 - Demand Gen Report
Nov 8, 2024 - Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget...
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Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities - Demand Gen Report
Oct 31, 2025 - Fullstory’s behavioral data platform used with Usetiful’s engagement tools creates a complete offering for building better digital experiences
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https://www.demandgenreport.com/industry-news/news-brief/gen-z-buying-characteristics-in-the-age-of-ai/50479/
Gen Z Buying Characteristics in the Age of AI - Demand Gen Report
Oct 2, 2025 - The TrustRadius report analyzed the emergence of Gen Z software buyers and how their preferences differ from previous generations.
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https://www.demandgenreport.com/topic/go-to-market-strategy/page/39/
Go-To-Market Strategy - Page 39 of 101 - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/infuse-impartner-partner-to-deliver-turnkey-channel-demand-programs/49823/
Infuse, Impartner Partner to Deliver Turnkey Channel Demand Programs - Demand Gen Report
Jul 1, 2025 - The strategic partnership between Infuse and Impartner is designed to transform how vendors and their partners activate demand.
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https://www.demandgenreport.com/industry-news/news-brief/forrester-b2b-budget-priorities-being-reassessed-amid-economic-uncertainty/50107/
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty - Demand Gen Report
Aug 11, 2025 - Forrester found organizations are now planning and preparing for budget cuts while being nimble and ready for investment opportunities.
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https://www.demandgenreport.com/industry-news/news-brief/report-finds-b2b-marketing-shifting-from-tactics-to-ai-enabled-strategy/49735/
Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy - Demand Gen Report
Jun 20, 2025 - The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.
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https://www.demandgenreport.com/industry-news/news-brief/3-out-of-5-b2b-buyers-prefer-a-rep-free-buying-experience-gartner/49802/
3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner - Demand Gen Report
Jun 27, 2025 - In a recent survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience.
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StackAdapt Unveils App Designed for First-Party Data - Demand Gen Report
Aug 31, 2025 - Using the app, marketers can create real-time audience segments directly seamlessly transform raw first-party data into actionable insights.
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https://www.demandgenreport.com/demanding-views/measuring-the-true-value-of-search-in-b2b-marketing/49677/
Measuring the True Value of Search in B2B Marketing - Demand Gen Report
Jun 17, 2025 - Understanding the true contribution of paid search, marketers become more confident and more precise with their budget allocation.
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https://www.demandgenreport.com/industry-news/news-brief/madison-logic-unveils-new-account-buying-group-intelligence-capabilities/50916/
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities - Demand Gen Report
Nov 19, 2025 - The ML Intent Dashboard brings together every aspect of intent intelligence in a single, intuitive platform.
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Demanding Views - Page 71 of 141 - Demand Gen Report
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https://www.demandgenreport.com/industry-news/news-brief/demandworks-6sense-form-strategic-b2b-integration-partnership/50544/
DemandWorks, 6sense Form Strategic B2B Integration Partnership - Demand Gen Report
Oct 8, 2025 - The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine.
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https://www.demandgenreport.com/case-studies/how-industrious-boosted-lead-generation-with-smarter-ad-strategies/48881/
How Industrious Boosted Lead Generation with Smarter Ad Strategies - Demand Gen Report
Jun 2, 2025 - Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.
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https://webinars.demandgenreport.com/strategy-and-planning-series/2024/
2024 Strategy & Planning Series - Demand Gen Report Webinars
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https://www.demandgenreport.com/industry-news/news-brief/data-accessibility-affecting-ai-adoption-for-b2b-marketers-hightouch/50719/
Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch - Demand Gen Report
Oct 31, 2025 - The Hightouch report found MarTech stacks are not delivering for B2B marketers, and are, in fact, the most challenging part of the job.
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https://www.demandgenreport.com/industry-news/news-brief/hg-insights-acquires-madkudu-launches-revenue-growth-agentic-ecosystem/50146/
HG Insights Acquires MadKudu, Launches Revenue Growth Agentic Ecosystem - Demand Gen Report
Aug 21, 2025 - HG Insights recently launched its Revenue Growth Agentic Ecosystem, a move that move comes in tandem with the acquisition of MadKudu.
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https://www.gendigital.com/blog/insights/reports/avast-q1-2024-threat-report
Gen Blogs | Avast Q1/2024 threat report
Nearly 90% of Threats Blocked are Social Engineering, Revealing a Huge Surge of Scams, and Discovery of the Lazarus APT Campaign
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https://www.demandgenreport.com/podcasts/what-revenue-marketers-need-to-be-b2b-game-changers/5313/
Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers - Demand Gen Report
Mar 7, 2024 - In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the
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https://www.demandgenreport.com/demanding-views/high-cmo-turnover-isnt-a-marketing-problem-its-a-leadership-problem/50684/
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem - Demand Gen Report
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https://www.demandgenreport.com/blog/
Blog - Demand Gen Report
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https://www.demandgenreport.com/demanding-views/ai-agents-boost-productivity-without-sacrificing-performance/50004/
AI Agents Boost Productivity Without Sacrificing Performance - Demand Gen Report
Jul 23, 2025 - The businesses that thrive in the of AI will be those that not only embrace the technology but evolve their culture to support it.
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https://www.demandgenreport.com/demanding-views/demand-gen-report-2025-reflections-branchs-adam-landis/51058/
Demand Gen Report 2025 Reflections: Branch’s Adam Landis - Demand Gen Report
Dec 10, 2025 - Marketers watched the fastest-growing technology adoption in human history unfold while measuring it lagged behind; we catch up in 2026.
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https://www.demandgenreport.com/industry-news/news-brief/annual-report-ranks-b2b-marketing-agencies/50297/
Annual Report Ranks B2B Marketing Agencies - Demand Gen Report
Sep 5, 2025 - While established players continue to lead, significant growth from smaller and mid-sized agencies signal a highly-competitive future.
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https://www.demandgenreport.com/solution-spotlight/page/3/
Solution Spotlight - Page 3 of 105 - Demand Gen Report
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https://www.edisonresearch.com/the-gen-z-podcast-report-from-edison-research-and-sxm-media/
The Gen Z Podcast Report from Edison Research and SXM Media - Edison Research
Jan 16, 2025 - Findings were presented from the Gen Z Podcast Listener Report from Edison Research with partner SXM Media
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https://www.eventbrite.com/blog/press/newsroom/eventbrites-inaugural-social-study-report-reveals-the-reset-to-real/
Eventbrite's Inaugural Social Study Report Reveals the ‘Reset to Real': How Gen Z and...
Jan 14, 2026 - Social Study, a new annual cultural intelligence report examining live experience trends and the future of gathering, launches today from Eventbrite. The 2026
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https://www.demandgenreport.com/events/forrester-b2b-summit-2024/41184/
Forrester B2B Summit 2024 - Demand Gen Report
Mar 7, 2024 - Align. Reinvent. Win. Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year. Economic uncertainty and generative AI have...
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