https://www.digitalcommerce360.com/2025/01/27/why-most-b2b-marketing-and-sales-genai-projects-arent-successful-yet/
Why most B2B marketing, sales genAI projects aren't successful
Nov 29, 2025 - B2B organizations' sales productivity is expected to decline by 10% as genAI initiatives fail to meet expectations, according to Forrester.
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