https://instapage.com/blog/google-ads-industry-benchmarks
The Google Ads Benchmarks Your Team Must See (Data)
May 11, 2023 - Compare your data to these Google Ads benchmarks with four key averages: CTR, CPC, conversion rate, and CPA. Get the details here.
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https://www.wordstream.com/blog/2025-google-ads-benchmarks
Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry | WordStream
Sep 29, 2025 - Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2025 Google Ads benchmarks report.
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https://www.shopify.com/au/blog/good-ctr-google-ads
What Is a Good CTR for Google Ads? Benchmarks & Tips (2026) - Shopify Australia
Experts estimate that the benchmark for a good branded Google Search campaign is 20%, but benchmarks vary by campaign type, industry, intent, and bid strategy.
google ads benchmarks