https://support.google.com/tagmanager/answer/13034206?hl=en&ref_topic=6333310&sjid=15439038733168481420-EU
Set up Google Analytics events in Tag Manager - Tag Manager Help
If you use Google Analytics and manage your tags in Google Tag Manager, this guide provides a walkthrough on setting up recommended and custom events. By...
google analytics eventsset upin tagmanagerhelp
https://support.google.com/google-ads/answer/2375435?hl=en&ref_topic=1713972
Create conversions from Google Analytics events in Google Ads - Google Ads Help
When it comes to analyzing customer activity on your website, you can import your Google Analytics conversions into Google Ads and use Google Ads conversion...
google analytics eventsin adscreateconversionshelp