https://www.salon.com/2013/06/03/college_republicans_help_out_with_gop_rebanding_effort/
College Republicans' plan for GOP rebranding: Seem tolerant! - Salon.com
Jun 3, 2013 - The branch of the conservative movement that bred the party's scummiest strategists urges a softer sell
college republicansgop rebrandingplanseemtolerant
https://theweek.com/articles/466550/gops-scathing-selfanalysis-drastic-rebranding-plan
The GOP's 'scathing self-analysis' and drastic rebranding plan | The Week
Jan 8, 2015 - The Republican Party conducts an autopsy on its 2012 election setbacks. The verdict? Voters think the GOP is "scary"
the gopself analysis