https://www.restaurantdive.com/news/goto-foods-launches-cinnabon-swirl-carvel-hillsboro-or/744668/
Rather than simple co-branding, Cinnabon Swirl will have its own rewards program, indicating the possibility of an independent brand identity.
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https://www.nrn.com/quick-service/goto-foods-names-nathan-baldwin-chief-brand-officer-of-auntie-anne-s
Nov 17, 2025 - Nathan Baldwin joins Auntie Anne's as chief brand officer to lead modernization efforts as the pretzel brand expands into non-traditional venues
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https://www.restaurantbusinessonline.com/operations/focus-brands-changing-its-name-goto-foods
The parent of McAlister's Deli, Auntie Anne's, Cinnabon, Carvel, Jamba, Schlotzsky's and Moe's Southwest Grill is evolving into a "platform
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