https://www.engadget.com/2008-04-11-halo-3-marketing-designed-to-not-make-master-chief-a-reckless-a.html
Halo 3 marketing designed to not make Master Chief a 'reckless American cowboy'
Apr 11, 2008 - At the MI6 marketing conference in San Francisco, GameDaily reports on how Halo 3's marketing molded the image of Master Chief. Jerret West, global group...
halo 3 marketing