https://www.entrepreneur.com/growing-a-business/what-to-know-before-hiring-a-pr-firm-in-the-age-of-ai/503815
What to Know Before Hiring a PR Firm in the Age of AI
Apr 16, 2026 - The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.
hiring a pr firmwhat to know