https://www.klaviyo.com/uk/blog/history-of-crm
History of CRM: Why Klaviyo Built the First CRM for B2C - Klaviyo UK
Nov 3, 2025 - Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
history of crmthe firstfor b2cklaviyo