https://spinsucks.com/communication/how-to-pitch-a-story-like-a-pro-and-get-results-every-time/
How to Pitch a Story Like a Pro and Get Results Every Time - Spin Sucks
Jun 22, 2012 - Gone are the days of cold calling and mass email pitching. It's up to PR pros to pitch like the pros do by building relationships and making pitches relevant.
how to pitch a story