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The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in Europe. GDPR was designed to...

Interactive Advertising Bureau

WINNER Oath, Pilot, Virao User Insights From Another Reality

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus + MiQ Case Study from IAB Europe

19th November | Zurich | Register here The top digital marketing event of the year is coming up soon: DEX25 CONFERENCE, on Wednesday, 19th November, 2025, at...

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which can be downloaded here. View the...

27th November I 15:00 CET I Register here Join us for our virtual MIXX Awards Ceremony, where we will officially announce the winners of the 2025 MIXX Awards...

22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital marketing and...

Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: Integrated Advertising Award: SILVER...

Oct 19, 2022 - EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This...

Building on the momentum from our first CTV workshop in Brussels, we hosted our second Connected TV (CTV) Workshop in London, kindly hosted by FreeWheel. The...

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on 3rd June, one of the biggest...

IAB Europe’s Policy Committee represents the interests of Europe’s digital marketing & advertising industry to ensure that future EU policy and...

Sep 22, 2025 - IAB Europe anunță startul înscrierilor pentru MIXX Awards Europe 2025. Ajunsă la cea de-a 14-a ediție, competiția celebrează cele mai creative,...

Our committees are the backbone of our organisation. Open to all members, these groups bring together industry leaders and experts to connect and collaborate...

Zeta Global is a data-driven marketing technology company that delivers 1:1 personalization at scale. We work with leading brands to identify, acquire, retain...

IAB Spain has released the 2023 Digital Audio Study, sponsored by Audioemotion and Iki Group and produced in collaboration with Elogia. According to the study,...

IAB Europe’s industry services aim to provide stakeholder perspectives and expert analysis on current industry trends and discussions through its industry...

March 20th | 12:00 - 14:30 CET | Register here Join us for IAB Europe's The Great Debate: Sustainability, where we will explore the digital advertising...

To align with evolving industry standards for user transparency and consent, we are announcing the timeline for transitioning to IAB Europe's Transparency and...

Advertising Horizons will bring policymakers, and industry leaders together to shape the future of digital advertising across Europe.

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people...

27th October, 16.00 CET - Register now to secure your space. What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr...

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and GDPR...

Interactive Advertising Bureau

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver for growth. 80%...

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded programmatically and...

This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable future for digital advertising and...

24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our...

Discover the latest Retail Media in Europe Stats. Get a clear picture of how Retail Media is growing across Europe with the most up-to-date figures from our...

Watch the recording here. Across September 2022 IAB Europe hosted a series of virtual events to discuss and debate trust and transparency in the digital...

In this week's member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, as she shares her thoughts on the 'free internet' and why she...

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic Ad Spend reports in the following simple...

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced...

The IAB Serbia AdEx 2019 report shows a total YoY increase of 28% between 2018 and 2019. Mobile ad spend increased by 60% and video by 46%. Download the report...

Moderated Panel discussion: Understanding why EU privacy policy is now business-critical European regulators have data-driven advertising squarely in their...

Interactive Advertising Bureau

Preparing for the cookieless future is top of mind for all marketers. But more and more advertisers across the globe are becoming aware of the missed...

9th September | 10:50 CET | Register Here As a proud partner, we're excited to participate in Retail Media Pioneers on 9-10th September. Retail Media...

Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video available HERE.

The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the light of European policy...

IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017 - 09/13/2018

We hosted a 101 session for anyone interested in getting a full overview of what the TCF is, why it was created, how it works and which categories of companies...

11th December | 15:00 CET – Register here Join our latest State of the Nation, with our Chief Economist, Dr. Daniel Knapp for an insightful review of digital...

Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them online.

Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here In order to...

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over Online Behavioural Advertising (OBA) to...

30th July* | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our...

13th November | Euston Square, London VideoWeek Roadmap is a one-day conference dedicated to exploring the future of video and CTVadvertising. Taking place on...

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television commercial with an in-banner...

The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with a powerful series of keynote presentations that set...

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertising revenue. The...

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...

Nov 14, 2025 - Explore how data clean rooms are unlocking new use cases across Europe's digital advertising landscape. Register now!

On 24th April 2025, IAB Europe hosted an insightful TCF 101 webinar designed to provide a practical introduction to the Transparency & Consent Framework...

BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of the European Union (CJEU) in connection with...

Half of Buyers Diverting Investment From Other Marketing Channels & Budgets to Retail Media Channels 23rd July, Brussels, Belgium - IAB Europe, the leading...

The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting...

The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions of the...

29th September | 12:00 PM CET I Register here Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help...

If You Miss It, You Miss Out: EBE 2023 Agenda Released With the E-commerce Berlin Expo being just a month away, the agenda for the event has recently been...

Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media...

Our annual flagship conference Interact is back for 2025 and will welcome industry leaders from across Europe on the 20th-21st May at nHow Brussels, Belgium!

IAB Tech Lab’s International Summit is happening on 6th November 2025 in London! This revolutionary event brings together global industry leaders to explore...

IAB Europe’s flagship Framework is the Transparency & Consent Framework (TCF). It is the only GDPR consent solution built by the industry for the...

5th-6th June | Convene, 155 Bishopsgate, London The Programmatic Pioneers Summit is one of Europe's biggest programmatic and digital media event for brands,...

IAB Europe is helping the industry to prepare for the post third-party cookie era via its regularly reviewed and updated Guide, Post Third-Party Cookie Task ...

The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth and emerging...

Entries for the MIXX Awards Europe and IAB Europe Research Awards are now open. DEADLINE EXTENDED TO FRIDAY 24TH APRIL. The MIXX Awards Europe recognise and...

Planning for prosperity: join the IAB Europe Virtual Programmatic Day on 9th November The story of programmatic is one of phenomenal growth. At dmexco, the IAB...

IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and manage consent data for...