https://www.adweek.com/media/iab-tech-lab-ai-agentic-rtb-framework/
IAB Launches Technical Standard for Faster, AI Agent-Friendly Ad Auctions
Nov 13, 2025 - The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.
iab launchesai agenttechnical
https://iabcanada.com/setting-a-new-global-standard-iab-launches-cross-industry-attention-measurement-framework/
Setting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework - IAB...
new globalstandard iabsetting