https://iabtechlab.com/
IAB Tech Lab
Mar 16, 2026 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
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https://iabtechlab.com/standards/podcast-measurement-guidelines/
IAB Tech Lab
Nov 19, 2024 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://iabtechlab.com/working-groups/
IAB Tech Lab
Nov 21, 2025 - IAB Tech Lab Working Groups give members the unique opportunity to work with their peers to move the Ad Tech Industry forward.
iab tech lab
https://iabtechlab.com/tech-lab-releases-ad-creative-id-framework-acif-validation-api-for-public-comment/
IAB Tech Lab
Apr 2, 2025 - ACIF (Ad Creative ID Framework) validation API released for public comment by IAB Tech Lab until Jan 18 2025
iab tech lab
https://iabtechlab.com/curated-audiences-and-launching-the-curation-framework-working-group/
IAB Tech Lab
Mar 24, 2025 - To better support the industry in achieving the goals of curation, IAB Tech Lab is launching a Curation Workstream in 2025
iab tech lab
https://iabtechlab.com/the-year-to-adopt-cats/
IAB Tech Lab
Jun 3, 2021 - Part1: Why we need Common Ad Transport Standard (CATS), the privacy-first, extensible, and interoperable solution to transport information with a VAST ad...
iab tech lab
https://iabtechlab.com/ott-vs-ctv-whats-in-a-name/
IAB Tech Lab
Feb 5, 2024 - Executive Summary Over the last few years, streaming services have exploded and have made the terms “OTT” and “CTV” (defined below) popular....
iab tech lab
https://iabtechlab.com/standards/measurement/
IAB Tech Lab
Feb 17, 2026 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://iabtechlab.com/events/list/?eventDisplay=past
IAB Tech Lab
iab tech lab
https://iabtechlab.com/understanding-reacting-to-apple-safari-browser-tracking-changes/
IAB Tech Lab
Oct 2, 2017 - By Dennis Buchheim With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and...
iab tech lab
https://www.journaldunet.com/adtech/1546685-iab-tech-lab-va-investir-plusieurs-millions-de-dollars-dans-l-agentique-en-2026/
"IAB Tech Lab va investir plusieurs millions de dollars dans l'agentique en 2026"
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https://iabtechlab.com/safeframe-2-0-safer-simpler-more-advanced/
IAB Tech Lab
Feb 5, 2024 - The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Ad tech has also seen a lot of advancement in...
iab tech lab
https://iabtechlab.com/beyond-the-hype-why-on-device-ai-is-ad-techs-untapped-frontier-for-publishers/
IAB Tech Lab
Nov 11, 2025 - Verve Member Perspective explaining how On Device AI driven Cohorts are a compelling ID Less targeting solution for publishers
iab tech lab
https://iabtechlab.com/id-provenance-added-to-openrtb/
IAB Tech Lab
Dec 6, 2024 - OpenRTB 2.6 updated by IAB Tech Lab to provide the AdTech industry with the ability to understand ID provenance
iab tech lab
https://iabtechlab.com/category/privacy/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/simid-updates-add-support-for-nonlinear-ads/
IAB Tech Lab
Mar 14, 2024 - As described in our Simplifying Video Ad Delivery blog post, IAB Tech Lab’s video working groups are modernizing the video stack to better support CTV and...
iab tech lab
https://iabtechlab.com/final-audience-content-taxonomies-provide-additional-consumer-privacy-safeguards/
IAB Tech Lab
Mar 13, 2024 - IAB Tech Lab’s Taxonomy and Mapping Working Group has finalized two updates to its taxonomy portfolio: Content Taxonomy 2.1 and Audience Taxonomy 1.1. The...
iab tech lab
https://iabtechlab.com/guidelines-ctv-ott-device-and-app-identification/
IAB Tech Lab
Dec 12, 2024 - By Amit Shetty With the growth of Connected TV (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the...
iab tech lab
https://iabtechlab.com/open-rtb-signaling-ad-refreshes/
IAB Tech Lab
Feb 5, 2024 - Introduction It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate...
iab tech lab
https://iabtechlab.com/methbot-fight/
IAB Tech Lab
Dec 22, 2016 - By Alanna Gombert ● Yesterday IAB Tech Lab co-hosted a security briefing with the Trustworthy Accountability Group (TAG) after we were made aware of a new...
iab tech lab
https://iabtechlab.com/introducing-the-next-milestone-for-open-measurement/
IAB Tech Lab
Dec 12, 2024 - By Joe Ranzenbach In the not-so-distant past, independent viewability measurement presented one of the most complex challenges faced by mobile advertising. In...
iab tech lab
https://iabtechlab.com/software/transparency-center/
IAB Tech Lab
Sep 15, 2025 - The IAB Tech Lab Transparency Center is an industry owned resource for this metadata about the digital advertising ecosystem.
iab tech lab
https://iabtechlab.com/why-ownerdomain-managerdomain-fields-are-important-additions-to-ads-txt/
IAB Tech Lab
Mar 14, 2024 - Since the advent of ads.txt in 2017, digital advertising on open platforms has become significantly more transparent. This transparency has allowed buyers to...
iab tech lab
https://iabtechlab.com/event/iab-tech-lab-summit-2026/
IAB Tech Lab
Jun 5, 2025 - Join us as we dive into critical technical foundations, open standards, and technology solutions to demonstrate their intersection and impact on the commercial...
iab tech lab
https://iabtechlab.com/time-to-build-for-privacy/
IAB Tech Lab
Mar 14, 2024 - When I come across regulatory proposals like “Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’”or petitions to request the prohibition of...
iab tech lab
https://iabtechlab.com/gpp-update-important-changes-to-inform-your-data-privacy-roadmap/
IAB Tech Lab
Nov 20, 2024 - August addition of 6 States and the MSPA Us National Section to the GPP now finalized after public comment period.
iab tech lab
https://iabtechlab.com/sellers-json-and-supplychain-object-ready-for-industry-adoption/
IAB Tech Lab
Jul 31, 2019 - The Problems Solved by sellers.json and SupplyChain, and all the Clickbait Titles You Will (hopefully) not Have to Read this Year By Sam Tingleff and Jennifer...
iab tech lab
https://iabtechlab.com/vast-ctv-addendum-for-public-comment-includes-backwards-compatibility-for-foundational-building-blocks-for-ctv-successvast-ctv-addendum-for-public-comment/
IAB Tech Lab
Apr 17, 2024 - IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features...
iab tech lab
https://iabtechlab.com/tech-lab-introduces-id-less-solutions-guidance-for-public-comment/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/what-is-the-iab-tech-lab-spiders-and-bots-list/
IAB Tech Lab
Jul 11, 2024 - In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated...
iab tech lab
https://iabtechlab.com/vast-ctv-addendum-2024-ready-for-implementation/
IAB Tech Lab
Apr 2, 2025 - Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
iab tech lab
https://www.iab.com/events/ad-tech-governance-in-an-era-of-privacy-litigation/
IAB | Ad Tech Governance in an Era of Privacy Litigation
Nov 13, 2025 - Explore evolving privacy litigation trends, defenses to ECPA, CIPA, VPPA, HIPAA claims, and strategies to mitigate risks during our webinar.
iab adprivacy litigationtech
https://iabtechlab.com/tech-lab-2024-scorecard-scaling-standards-driving-success/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/first-companies-achieve-seal-of-compliance-for-open-measurement-for-web-video-sdk/
IAB Tech Lab
Sep 2, 2021 - The IAB Tech Lab’s Open Measurement for Web Video SDK (OM Web Video SDK) launched to provide a standardized way to collect and report viewability measurement...
iab tech lab
https://iabtechlab.com/dooh-integrated-into-openrtb/
IAB Tech Lab
Mar 13, 2024 - Out-of-Home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This...
iab tech lab
https://iabtechlab.com/global-privacy-platform-explained/
IAB Tech Lab
Feb 5, 2024 - As Project Rearc continues to move into its BUILD phase, the Global Privacy Platform (GPP) is next up for finalization. The Global Privacy Platform...
iab tech lab
https://iabtechlab.com/press-releases/iab-tech-lab-forms-ai-content-monetization-protocols-comp-working-group-to-set-ai-era-publisher-monetization-standards/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/adopting-sda-in-a-privacy-centric-world/
IAB Tech Lab
Nov 13, 2024 - Released in 2022 seller-defined audiences creates a mechanism for sellers to provide standardized information about their audience to buyers.
iab tech lab
https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/gpp/
IAB Tech Lab
Dec 17, 2025 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://www.adexchanger.com/online-advertising/iab-europe-and-iab-tech-lab-go-live-with-gdpr-consent-framework/
IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework | AdExchanger
Apr 26, 2018 - IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to...
iab europetech labgo livegdpr
https://iabtechlab.com/retiring-the-digitrust-cmp-by-end-of-june/
IAB Tech Lab
Apr 2, 2020 - Advertisers and publishers have more time to select and transition to a new CMP UPDATE: On May 14, the Transparency and Consent Framework (TCF) Steering Group...
iab tech lab
https://iabtechlab.com/iab-tech-lab-releases-for-public-comment-specification-for-dsa-transparency/
IAB Tech Lab
Mar 19, 2024 - IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17,...
iab tech lab
https://iabtechlab.com/tag/advancedtv/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/iab-tech-lab-apac-engagement-in-q2-2021/
IAB Tech Lab
Apr 2, 2021 - Continuing to build on our presence and commitment to the Asia Pacific region (APAC), we at IAB Tech Lab have launched an APAC communications page to serve as...
iab tech lab
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https://iabtechlab.com/tech-lab-introduces-additional-consumer-privacy-safeguards-into-content-and-audience-taxonomies/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/is-this-on-your-2023-roadmap/
IAB Tech Lab
Feb 5, 2024 - Leveraging the latest IAB Tech Lab standards to stay ahead of industry trends As we enter the last quarter of the year, our team at IAB Tech Lab is busy with...
iab tech lab
https://iabtechlab.com/ios-14-privacy-features-impact-what-advertisers-need-to-know/
IAB Tech Lab
Feb 5, 2024 - Open Standards and Predictable Privacy for Consumers are More Important than Ever There’s been no shortage of ad industry ink spilled in response to...
iab tech lab
https://www.iabcolombia.com/iab-tech/
IAB Tech - IAB Colombia
Jul 22, 2025 - El evento donde expertos y líderes de martech y adtech, se congregarán para explorar las tendencias en tecnología, con un enfoque en inteligencia artificial...
iab techcolombia
https://iabtechlab.com/tech-lab-summit-2025-you-didnt-come-here-to-be-comfortable/
IAB Tech Lab
Sep 29, 2025 - 4 Takeaways from the SOLD OUT IAB Tech Lab Summit 2025: Through the Looking Glass covering AI, CTV, Curation, Privacy Regulations and more
iab tech lab
https://iabtechlab.com/pets-evolution-series-part-2/
IAB Tech Lab
Mar 14, 2024 - This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing...
iab tech lab
https://iabtechlab.com/ctv-advertising-tech-lab-standards-guidance/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/ad-format-hero/
IAB Tech Lab
Jan 8, 2026 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://iabtechlab.com/tag/vast/
IAB Tech Lab
iab tech lab
https://iabtechlab.com/attention-rewired-how-ai-is-reshaping-consumer-behavior-and-why-standards-matter-now/
IAB Tech Lab
iab tech lab
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https://iabtechlab.com/progress-update-opendata-1-0/
IAB Tech Lab
Dec 6, 2016 - By Jennifer Derke Since the launch of the OpenData Task Force at IAB Tech Lab earlier this year, we’ve gathered input for the technical needs of digital...
iab tech lab
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IAB Tech Lab, Ad Net Zero and Scope3 Join Forces to Roll Out Green Supply Path Initiative to...
Jan 23, 2023 - New Initiative Takes Aim at Digital Advertising’s Carbon Emissions, Seeks to Standardize Sustainability Benchmarks Across Ecosystem
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https://iabtechlab.com/change-to-openrtb-releases/
IAB Tech Lab
Mar 13, 2024 - Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV?...
iab tech lab