https://www.invencion.com/off-kilter/volume-79:-ray-face.
Volume 79: Ray-FACE. — Invencion: Strategic brand innovation
1. Ray-FACE. tl;dr: Toxic anti-brand spreads its sleaze to your face. Not so long ago, Ray-Ban Wayfarers were cool; now they turn you into a creep. Because...
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https://www.invencion.com/off-kilter/volume-59:-the-clueless-cmo.
Volume 59: The clueless CMO. — Invencion: Strategic brand innovation
1. 73% of CMOs clueless about what drives growth. tl;dr: Become a top quartile marketer just by knowing the basics. Gartner CMO reports make for great reading,...
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https://www.invencion.com/off-kilter/volume-22:-sneaking-one-in-before-the-weekend.
Volume 22: Sneaking one in before the weekend. — Invencion: Strategic brand innovation
1. The coloring-in department leading the charge on innovation? Tl;dr: Board level expectations of marketing greater than you think. Mark Ritson; brand...
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https://www.invencion.com/off-kilter/volume-114:-climate-tech-needs-to-find-its-awesome.
Volume 114: Climate Tech Needs to Find its Awesome. — Invencion: Strategic brand innovation
1. Climate Tech Needs to Find its Awesome. Tl:dr: Inertia is the toughest competitor. “Education” won’t work Last week I stumbled upon this Bloomberg article...
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https://www.invencion.com/off-kilter/volume-16:-fiddling-while-rome-burns.
Volume 16: Fiddling while Rome burns. — Invencion: Strategic brand innovation
Volume 16: Fiddling while Rome burns. March 9th, 2020 1. World’s funniest comedian retires just when we most need a laugh. Tl;dr: Yes, this headline is just an...
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https://www.invencion.com/off-kilter/volume-165:-a-disney-masterclass.
Volume 165: A Disney Masterclass. — Invencion: Strategic brand innovation
Offensive, Defensive, Opportunistic: Disney’s Strategy Masterclass. tl;dr: Disney makes big plays for the future. Disney is a fascinating company right now. A...
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https://www.invencion.com/off-kilter/volume-38:-we-really-need-values-based-capitalism-to-work.
Volume 38: We really need values-based capitalism to work. — Invencion: Strategic brand innovation
Last week, I touched on what I referred to as values-based capitalism when discussing the battle between Epic Games and Apple. This is something I’ve been...
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https://www.libreriatrama.com/es/libro/la-musa-en-el-laboratorio_376965
La Musa en el Laboratorio. Invencion y Creatividad para Guionistas y Narradores. Tubau, Daniel....
La Musa en el Laboratorio. Invencion y Creatividad para Guionistas y Narradores, Tubau, Daniel, 24,00 €. Aunque durante siglos se pensó que la invención y la...
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