https://jeffgreenfield.com/a-slippery-snowy-slope-for-marketing/
A Slippery Snowy Slope for Marketing — Jeff Greenfield
Mountain Dew bankrolled the snowboarding documentary First Descent and kept its branding subtle, a move marketers praised and media critics called patronage.
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https://www.frobro.com/the-attribution-fix-how-to-prove-whats-actually-working-in-your-marketing-jeff-greenfield/
The Attribution Fix: How to Prove What’s Actually Working in Your Marketing - Jeff Greenfield -...
Aug 29, 2025 - Podcast Episode Get in the Right River: AI, Agentic Flows, and the Future of Marketing Jim Weldon https://www.youtube.com/watch?v=rkIvyINhoo8 Episode Notes ...
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