https://iabtechlab.com/chrome-will-block-heavy-ads-soon-get-vast-video-ads-ready/
Sep 28, 2020 - Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser...
iab tech lab
https://iabtechlab.com/vast-ctv-addendum-for-public-comment-includes-backwards-compatibility-for-foundational-building-blocks-for-ctv-successvast-ctv-addendum-for-public-comment/
Apr 17, 2024 - IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features...
iab tech lab
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Nov 14, 2025 - The Future of Programmatic in the age of AI was in the air an IAB Tech Lab's 2025 International Summit. Check out the key takeaways
iab tech lab
https://iabtechlab.com/introducing-vast-support-for-google-chrome-cookieless-attribution-reporting/
Mar 14, 2024 - IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google...
iab tech lab
https://iabtechlab.com/iab-tech-lab-releases-for-public-comment-specification-for-dsa-transparency/
Mar 19, 2024 - IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17,...
iab tech lab
https://pclabwave.com/
PC Lab Wave offers expert tech reviews, the latest gaming updates, and step-by-step PC building guides for enthusiasts and beginners alike.
tech reviewsgaming newspclabwave
https://iabtechlab.com/understanding-differential-privacy-a-powerful-tool-for-ads-privacy/
May 9, 2024 - We are pleased to release the final version of Differential privacy guidance- a must-read guide for Advertisers, Publishers, and Ad tech vendors Protecting...
iab tech lab
https://iabtechlab.com/privacy-enhancing-technologies-evolution-series-part-1/
Mar 14, 2024 - This blog post highlights key takeaways from IAB Tech Lab’s event on March 24th, 2022, focusing on Privacy Enhancing Technologies (PETs). This session was...
iab tech lab
https://news.samsung.com/uk/from-lab-to-wrist-samsungs-industry-first-nutrition-tracking-tech-for-galaxy-watch
It started with a simple question: What if you could measure your nutrition in real-time, right from your wrist? Samsung’s Antioxidant Index[1] on
labwristindustryfirstnutrition
https://iabtechlab.com/pair-1-1-protocol-new-prebid-module-released/
Nov 14, 2025 - Learn about the PAIR 1.1 release with a new Prebid module and how it will drive industry adoption of this important addressability standard
iab tech lab
https://iabtechlab.com/tech-lab-event-sponsorship/
Oct 14, 2025 - Join leaders from across the industry and show your company leading the innovation and standards charge by sponsoring a Tech Lab event
iab tech lab
https://iabtechlab.com/open-measurement-for-web-video-arrives/
Dec 12, 2024 - The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. It eliminated the...
iab tech lab
https://burgeonlab.com/
Tech blog about topics like FOSS, digital privacy, Hugo, static site blogs, webdev, self hosting, tech guides, and more! Made by a human from Hong Kong.
labnatyrsquotechlog
https://iabtechlab.com/vast-4-1-open-measurement-the-long-awaited-video-verification-solution/
Dec 12, 2024 - By Jon Guarino and Phil Harris Digital Video Ad Standard Template (VAST) 4.0 represented an essential rethinking of third-party verification on video...
iab tech lab
https://iabtechlab.com/data-standards-for-the-agentic-age/
Nov 14, 2025 - Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)
iab tech lab
https://iabtechlab.com/introducing-tech-lab-asks-the-industry-a-new-social-media-poll-series/
Apr 2, 2025 - Introducing "Tech Lab Asks the Industry" A new Social Media poll series to engage more with the digital advertising industry
iab tech lab
https://iabeurope.eu/iab-europe-iab-tech-lab-release-updated-transparency-consent-framework/
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative process in further support of GDPR-compliant programmatic...
iab europetech labreleaseupdatedtransparency
https://iabtechlab.com/universaladid-support-in-om-sdk/
Jun 23, 2025 - OM SDK now supports the ACIF (Ad Creative ID Framework) Universal Ad ID field. Find out how to implement it in your environment.
iab tech lab
https://iabtechlab.com/helping-industry-prevent-sale-of-counterfeit-inventory-with-ads-txt/
Mar 13, 2024 - By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency...
iab tech lab
https://iabtechlab.com/embracing-ai-to-safely-effectively-reach-audiences/
Dec 16, 2024 - Tech Lab Member Outbrain writes a Member Perspective on embracing AI to reach audiences safely and effectively
iab tech lab
https://iabtechlab.com/standards/data-transparency-standard/
Aug 19, 2025 - The IAB Tech Lab Data Transparency standard establishes minimum disclosure requirements for audience data providers.
iab tech lab
https://iabtechlab.com/updates-to-openrtb-for-public-comment/
Feb 3, 2025 - Last updated: April 10, 2023 OpenRTB 2.6-202303 was pushed to production the week of April 3rd, 2023. The below outlines the updates that were made based on...
iab tech lab
https://github.com/privacy-tech-lab
Projects of the privacy-tech-lab. privacy-tech-lab has 13 repositories available. Follow their code on GitHub.
tech labprivacygithub
https://iabtechlab.com/ad-quality-issues-threaten-industry-roi-not-just-publishers/
Apr 13, 2017 - By Scott Moore Next time you’re waiting for a page to load on your favorite website, don’t curse the publisher. Blame the advertising industry. The content...
iab tech lab
https://iabtechlab.com/iab-dynamic-content-ad-standard/
May 16, 2017 - By Diaz Nesamoney Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad...
iab tech lab
https://www.business-live.co.uk/technology/newcastle-tech-firm-hedgehog-lab-33092243
Dec 19, 2025 - The companies hope that coming together can provide a unique proposition
newcastletechfirmhedgehoglab
https://iabtechlab.com/safeframe-update-input-last-call/
Jun 18, 2020 - Ad technologists: Join the working group and influence the development of SafeFrame 2.0 SafeFrames have been quietly, or not so quietly, in use since their...
iab tech lab
https://iabtechlab.com/blockchain-working-group-updates/
Jul 26, 2018 - By Shailley Singh We announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and...
iab tech lab
https://iabtechlab.com/tcf-v2-2-is-open-for-public-comment/
Apr 17, 2025 - IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of the Transparency and Consent Framework (TCF) to meet...
iab tech lab
https://iabtechlab.com/
Jan 28, 2026 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://iabtechlab.com/standards/openrtb/
Jan 24, 2025 - OpenRTB Real-Time Bidding Last updated: January 23, 2024 OpenRTB 2.x About Open RTB Real-time Bidding (RTB) is a way transacting media that allows an...
iab tech lab
https://iabtechlab.com/tech-lab-introduces-id-less-solutions-guidance-for-public-comment/
Dec 9, 2024 - IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of its “ID-Less Solutions Guidance”...
iab tech lab
https://iabtechlab.com/is-this-on-your-2023-roadmap/
Feb 5, 2024 - Leveraging the latest IAB Tech Lab standards to stay ahead of industry trends As we enter the last quarter of the year, our team at IAB Tech Lab is busy with...
iab tech lab
https://iabtechlab.com/press-releases/iab-tech-lab-expands-open-measurement-sdk-to-new-ctv-platforms/
Jan 6, 2025 - Samsung and LG Inclusion Boosts OM SDK Coverage to 40% of CTV Market
iab tech lab
https://iabtechlab.com/iab-tech-lab-at-industry-events/
Nov 18, 2025 - See where IAB Tech Lab experts will be speaking or attending at industry events and contact us if you want a Tech Lab speaker at YOUR event
iab tech lab
https://mblm.com/lab/brandintimacy-study/industries/tech-telecom/
Oct 7, 2025 - Explore top tech & telecom brands and how they rank in our Brand Intimacy study. See what drives these brands and what consumers think.
techamptelecomlab
https://iabtechlab.com/press-releases/
Oct 29, 2025 - All the important announcements from IAB Tech Lab in one place - news, our press releases and new Standards and Standards Updates
iab tech lab
https://iabtechlab.com/public-release-ads-cert-securing-ctv-supply-chain/
Mar 14, 2024 - Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad...
iab tech lab
https://www.kinto-technologies.com/news/20251021/
KINTOテクノロジーズ株式会社は、勉強会『CO-LAB Tech Night vol.5』を開催しました。
lab techconightvol
https://iabtechlab.com/elevating-the-profile-and-leadership-of-women-in-advertising-technology/
Apr 2, 2025 - Join IAB Tech Lab's Women of Tech Lab initiative dedicated to elevating the profile and leadership of women in advertising technology
iab tech lab
https://thinkworxlab.com/
Explore cutting-edge articles on AI, technology trends, and innovation strategies at ThinkWorx Lab. Stay informed with expert analysis and practical guides.
ai techinnovation insightslabblog
https://iabtechlab.com/tech-lab-2020-5-and-the-road-to-2021/
Feb 5, 2024 - Welcome to the second half of 2020!(!) This year seems to be flying by and certainly hasn’t gone as any of us had planned. It’s been a real bright spot to...
iab tech lab
https://iabtechlab.com/tech-lab-2024-scorecard-scaling-standards-driving-success/
Dec 1, 2025 - Jill Wittkopp, IAB Tech Lab's VP of Product reflects on the accomplishments of Tech Lab's product team in 2024
iab tech lab
https://iabtechlab.com/iab-tech-lab-releases-final-privacy-sandbox-fit-analysis/
Oct 9, 2024 - On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions
iab tech lab
https://iabtechlab.com/vast-ctv-addendum-2024-ready-for-implementation/
Apr 2, 2025 - Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments
iab tech lab
https://speakerdeck.com/osakatechlab/osaka-tech-lab-2-dot-0-guan-xi-noitwo-motutore-ku
Jan 15, 2026 - 2026/01/15 Mix Leap 関西コミュニティ新年会
tech labspeaker deckosaka
https://iabtechlab.com/introducing-initial-openrtb-support-for-the-protected-audience-api/
Dec 6, 2024 - Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively...
iab tech lab
https://objectcomputing.com/how-we-share/news1/2024/04/24/object-computing-celebrates-debut-high-tech-teen-creative-la
Object Computing, a technology consulting firm based in St. Louis, MO, joins the St. Louis County Library in celebrating the grand opening of the Clark Family...
high techcreative labobjectcomputingcelebrates
https://iabtechlab.com/pets-evolution-series-part-2/
Mar 14, 2024 - This whitepaper is a summary of the IAB Tech Lab’s event on September 22nd, 2022, the second session in a series on the topic of Privacy Enhancing...
iab tech lab
https://iabtechlab.com/separating-the-truth-from-the-hype-in-curation/
Aug 4, 2025 - Tech Lab Member Audigent provides their perspective what Curation in Programmatic really is, ahead of the release of the Curation framework
iab tech lab
https://iabtechlab.com/ctv-industry-survey-launched-by-iab-tech-labs-ad-format-hero-task-force/
Apr 2, 2025 - IAB Tech Lab's Ad Format Hero Task Force has launched an Industry Survey to standardize CTV Ad Formats. Respond by April 20
iab tech lab
https://iabtechlab.com/multi-state-privacy-agreement-and-global-privacy-platform-update/
Jan 6, 2025 - The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals...
iab tech lab
https://hax.co/case_studies/reducing-carbon-emissions-while-improving-clients-bottom-line-2/
Apr 9, 2023 - Background and Context Founded in 2014, Opentrons makes robotic laboratory equipment designed to automate lab work. The company makes open source, flexible,...
user friendlylabrobotslifescientists
https://iabtechlab.com/id-generation-provenance-and-clarification/
Dec 6, 2024 - Published: May 8, 2024 Recent discussions have revealed disagreement about the expected use and origination of `buyeruid` and `ifa` attributes, and questions...
iab tech lab
https://www.kinto-technologies.com/news/20250922/
KINTOテクノロジーズ株式会社は、勉強会『CO-LAB Tech Night vol.3』を開催します。
lab techconightvol
https://dmcc.ae/latest-news/dmcc-launches-future-trade-report-lab-grown-diamonds-high-tech-applications-drive-surge-global-trade
DMCC released a special edition of its Future of Trade thought leadership report series focused on lab-grown diamonds (LGDs), the rapid global rise of this...
launchesfuturetradereportlab
https://iabtechlab.com/reviewing-uid2-for-long-term-industry-value/
Feb 5, 2024 - Earlier this month, the Partnership for Responsible Addressable Media (“PRAM”) extended an invitation to the advertising and media industry to...
iab tech lab
https://iabtechlab.com/data-in-advertising-what-it-means-to-be-an-ethical-marketer/
Mar 13, 2024 - Effective marketing campaigns are built on data. That’s the plain and simple truth that moves the digital marketing industry forward today. However, the...
iab tech lab
https://iabtechlab.com/apples-hide-my-email-and-the-struggle-for-first-party-primacy/
Feb 5, 2024 - How recent email-focused, privacy-centered announcements from Apple and others impact first-party addressability Key Takeaways What Happened? Last week at its...
iab tech lab
https://iabtechlab.com/iab-tech-lab-apac-engagement-in-q2-2021/
Apr 2, 2021 - Continuing to build on our presence and commitment to the Asia Pacific region (APAC), we at IAB Tech Lab have launched an APAC communications page to serve as...
iab tech lab
https://iabtechlab.com/question-answer-how-tcf-v2-shared-libraries-can-help-you/
Apr 2, 2020 - For the initial release of the Transparency and Consent Framework (TCF), the advertising industry worked tirelessly to release the specification, as well as...
iab tech lab
https://royallab.co.uk/
Royal Lab UK provides expert analysis on emerging technologies, innovation trends, and digital transformation strategies for businesses and tech enthusiasts.
cutting edgeroyallabuktech
https://iabtechlab.com/the-industrys-first-standards-for-handling-user-data-deletion-requests-ccpa/
Feb 5, 2024 - The California Consumer Privacy Act (CCPA) gives California residents a set of new rights with respect to their personal information. Among these is the right...
iab tech lab
https://www.pcmag.com/reviews/eset-nod32-antivirus?test_uuid=04IpBmWGZleS0I0J3epvMrC&test_variant=A
Jan 12, 2026 - ESET NOD32 Antivirus is certified by four independent labs and comes with uncommon, useful security bonuses that will delight tech-savvy users.
high techesetantivirusreviewlab
https://iabtechlab.com/progress-update-opendata-1-0/
Dec 6, 2016 - By Jennifer Derke Since the launch of the OpenData Task Force at IAB Tech Lab earlier this year, we’ve gathered input for the technical needs of digital...
iab tech lab
https://iabtechlab.com/standards/privacy/
Dec 16, 2024 - Tech Lab’s goal is to facilitate uniform communication of consumer privacy preference signals throughout the digital advertising ecosystem.
iab tech lab
https://iabtechlab.com/yahoo-japan-at-iab-tech-lab-innovation-day/
Jul 8, 2019 - On May 6, 2019, IAB Technology Laboratory (hereafter “IAB Tech Lab”) held its first technology conference for this year in New York, U.S.A. The theme this...
iab tech lab
https://www.kinto-technologies.com/news/20250709/
KINTOテクノロジーズ株式会社は、勉強会『CO-LAB Tech Night vol.2 , Cloud Security Night #3』を開催します。
lab techcloud securityconightvol
https://iabtechlab.com/content-1-0-to-content-2-0-mapping-officially-released/
Jan 29, 2025 - Temese Szalai, from Subtextive, explains why companies should upgrade to Context Taxonomy 2.0 with the assistance of the new mapping guidance
iab tech lab
https://www.vogue.cz/clanek/novinky/natalie-debnarova/vogue-tech-lab-10-technickych-vychytavek-ktere-si-zamilujete
Od chytrých beauty novinek až po wearable tech, letošní sezona přináší gadgety, které se stanou vašimi denními pomocníky a splní i roli módních...
tech labvoguesi
https://iabtechlab.com/event/iab-tech-lab-advanced-tv-tech-2025/
Nov 13, 2025 - IAB Tech Lab’s “I Want My CTV” Advanced TV Event returns with all the experts leading the transformation of TV consumption and monetization...
iab tech lab
https://iabtechlab.com/standards/gdpr-transparency-and-consent-framework/
Jan 8, 2026 - Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational...
iab tech lab
https://iabtechlab.com/tcf-canada-v1-1-gpp-string-v1-1-released-for-public-comment/
Mar 19, 2024 - IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada section...
iab tech lab
https://iabtechlab.com/press-releases/iab-tech-lab-forms-ai-content-monetization-protocols-comp-working-group-to-set-ai-era-publisher-monetization-standards/
Aug 22, 2025 - IAB Tech Lab's launches working group supporting the AI Content Monetization Protocols (CoMP) initiative helping publishers in the age of AI
iab tech lab
https://iabtechlab.com/standards/measurement/tech-lab-explainer-why-om-sdk/
Aug 16, 2024 - Experts from IAB Tech Lab, Google, and IAS explain the importance of consistent measurement in CTV advertising and how OM SDK makes it easy
iab tech lab
https://iabtechlab.com/the-time-for-the-over-the-top-identifier-for-advertising-ott-ifa-is-now/
Dec 12, 2018 - By Bennett Crumbling, J. Allen Dove, Chris Gordon, Courtney Rogers & Amit Shetty How many times have you had this experience on your over-the-top video...
iab tech lab
https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
Jul 14, 2025 - IAB Tech Lab's Supply Chain API Subscription Service supports the industry in combatting fraud and ensuring partner compliance
iab tech lab
https://iabtechlab.com/garm-brand-suitability-developing-a-collaborative-interpretation-of-the-standard/
Feb 5, 2024 - In recent years, brands are becoming increasingly interested in understanding the types of content their ads run in front of. This is especially true today,...
iab tech lab
https://iabtechlab.com/tech-lab-releases-ad-creative-id-framework-acif-validation-api-for-public-comment/
Apr 2, 2025 - ACIF (Ad Creative ID Framework) validation API released for public comment by IAB Tech Lab until Jan 18 2025
iab tech lab
https://iabtechlab.com/first-companies-achieve-seal-of-compliance-for-open-measurement-for-web-video-sdk/
Sep 2, 2021 - The IAB Tech Lab’s Open Measurement for Web Video SDK (OM Web Video SDK) launched to provide a standardized way to collect and report viewability measurement...
iab tech lab
https://iabtechlab.com/iab-tech-lab-comes-to-apac/
Dec 3, 2020 - Operations for IAB Tech Lab (Tech Lab) in the Asia-Pacific (APAC) region are up and running. I have had the privilege of connecting with a small group of...
iab tech lab
https://iabtechlab.com/dooh-integrated-into-openrtb/
Mar 13, 2024 - Out-of-Home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This...
iab tech lab
https://iabtechlab.com/apples-wwdc23-privacy-updates-that-shake-up-digital-advertising/
Feb 5, 2024 - Apple has once again made a splash with their Worldwide Developer Conference (WWDC) this June. You’ve probably seen the highlights, especially the unveiling...
iab tech lab
https://iabtechlab.com/iab-tech-lab-releases-ai-in-advertising-primer/
Feb 4, 2025 - IAB Tech Lab Board releases AI in Advertising Primer to lay the foundations for future discussions on usage of the technology
iab tech lab
https://cambridgesuptechlab.org/blog/
Dec 4, 2025 - Discover the Suptech Lab blog for UK-focused tech updates latest expert insights and practical guidance to help you grow and innovate with confidence too
latest techlabbloginsightsamp
https://iabtechlab.com/european-communication-group/
Nov 10, 2025 - The IAB Tech Lab European Communication Group (ECG) keeps the EU and UK markets updated with the latest industry Standards development
iab tech lab
https://iabtechlab.com/standards/measurement/
Dec 13, 2024 - Tech Lab's Measurement Pillar starts with OM SDK for Viewability and provides guidance on new forms of measurement in an ID less ecosystem
iab tech lab
https://iabtechlab.com/iab-tech-lab-launches-open-source-initiative-to-increase-cross-industry-transparency-and-collaboration-and-trust/
Feb 5, 2024 - IAB Tech Lab invites the digital media and advertising industry and its software developers to the IAB Tech Lab’s Open Source Initiative to build and share...
iab tech lab
https://iabtechlab.com/introducing-iab-tech-lab-programmatic-guides-first-guide-for-ctv/
Feb 5, 2024 - Find the standardized technology you need for executing on the media and campaign goals specific to your operations, and use these practical guides to...
iab tech lab
https://www.projectsuccess.org/event/bike-tech/2025-10-27/
Sep 23, 2025 - *Please note: Bike Tech Lab is currently waitlist only. Whether you’re a bike enthusiast or a complete newbie, this hands-on class will teach you...
tech labbikeprojectsuccess
https://iabtechlab.com/standards/addressability-and-pets/
Dec 13, 2024 - The Addressability & Privacy Enhancing Technologies (PETs) pillar focuses on addressability at the intersection of privacy and technology.
iab tech lab