https://adtechedge.com/attribution-models-last-click-multi-touch-incrementality/
Attribution Models (Last Click, Multi-Touch, Incrementality) - AdTech Edge
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https://enleaf.com/marketing-attribution-discrepancies/
GA4 vs PPC vs Last-Click Attribution: Why Numbers Differ
Dec 2, 2025 - Learn why Facebook Ads, Google Analytics, and your CRM show different conversion numbers, and which metrics actually matter for your business decisions.
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https://www.marketingprofs.com/articles/2025/53877/shift-from-last-click-to-multitouch-attribution-b2b
The Shift From Last-Click to Multitouch Attribution in B2B Marketing | MarketingProfs
See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer insight into what truly drives...
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https://advertisingweek.com/why-undervalued-traffic-and-last-click-attribution-are-costing-brands/
Why Undervalued Traffic and Last-Click Attribution Are Costing Brands – Advertising Week
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https://advertisingweek.com/the-last-click-lie-why-most-marketing-measurement-is-still-fundamentally-broken/
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken – Advertising Week
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