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https://researchconnect.buffalo.edu/en/publications/properties-of-light-cigarettes-sold-in-new-zealand/ Properties of "light" cigarettes sold in New Zealand - SUNY University at Buffalo properties of light https://pure.psu.edu/en/publications/massachusetts-advertising-against-light-cigarettes-appears-to-cha/ Massachusetts' advertising against light cigarettes appears to change beliefs and behavior - Penn... light cigarettes https://researchconnect.buffalo.edu/en/publications/persistent-effects-of-a-message-counter-marketing-light-cigarette/ Persistent effects of a message counter-marketing light cigarettes.Results of a randomized... of a counter marketing light cigarettes persistent effects https://www.sciencenews.org/article/smoke-screen-light-cigarettes-reduce-odds-quitting Smoke Screen: Light cigarettes reduce odds of quitting Aug 8, 2019 - People who smoke light cigarettes are much less likely to quit smoking than people who smoke regulars. smoke screen light cigarettes reduce odds quitting https://managerialecon.blogspot.com/2010/06/if-we-reduce-health-cost-of-smoking.html Managerial Econ: The irony of banning advertising for "light" cigarettes Tomorrow, cigarette packs no longer can feature names such as "light," "mild," "medium" or "low." The reason is that smokers respond to th... the irony for light managerial econ banning