https://www.afaqs.com/news/media/tam-sports-report-google-tops-ctv-and-linear-tv-advertising-during-ipl-2026-11809767
TAM Sports report: Google tops CTV and linear TV advertising during IPL 2026
May 7, 2026 - Google led ad volumes on both CTV and linear TV during IPL 2026, while ecom and Other services tooped the category on connected television.
linear tv advertising