https://www.marketingprofs.com/podcasts/2021/44420/lisa-kant-listening-to-customers-marketing-smarts-podcast
Listening to Customers to Build Brand Strategy | Marketing Podcast
Zendesk went through a reinvention and rebranding process in less than a year as a result of what its customers were telling the company during the pandemic....
listening to customersbrand strategybuildmarketingpodcast