https://www.marketingdive.com/news/metas-ad-biz-stays-strong-but-economic-regulatory-uncertainty-looms/746838/
Meta’s ad biz stays strong but economic, regulatory uncertainty looms | Marketing Dive
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
economic regulatorylooms marketingadbizstays
https://www.marketingdive.com/news/how-mars-approaches-contextual-advertising-as-a-cookieless-future-looms/608481/
How Mars approaches contextual advertising as a cookieless future looms | Marketing Dive
There is no one-size-fits-all solution for agencies looking across categories and brands, said the head of investment and activation at GroupM's Wavemaker.
contextual advertisingcookieless futurelooms marketingmarsapproaches
https://www.marketingdive.com/news/unilever-appoints-influencer-agency-for-food-business-as-spinoff-looms/815526/
Unilever taps influencer agency for food biz as potential spinoff looms | Marketing Dive
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https://www.marketingdive.com/news/tiktok-ban-increase-spend-influencer-marketing/645803/
75% of marketers expect to spend more on TikTok even as ban looms | Marketing Dive
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the...
looms marketingmarketersexpectspendtiktok
https://www.marketingdive.com/news/mark-penn-on-stagwells-challenger-status-as-omnicom-ipg-merger-looms/740371/
Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms | Marketing Dive
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.
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