https://bestmediainfo.com/insights/dv-research-points-to-growing-investment-and-performance-gains-in-news-ads-10816081
Marketers back news as ad-safe: 60% say campaigns perform better next to news content
The study shows most marketers consider news suitable for advertising, with rising investment and engagement, though agencies remain cautious about negative or...
campaigns performmarketersad
https://www.adweek.com/brand-marketing/sxsw-marketers-experential-specatacle/
At SXSW, Marketers Say the Era of Spectacle Is Over
Mar 17, 2026 - Panelists at ADWEEK House argued that experiential marketing has outgrown the pop-up
marketers saysxsweraspectacle
https://doubleverify.com/blog/web/publisher/advertising-in-news-outperforms-other-environments-marketers-say
Advertising in News Outperforms Other Environments, Marketers Say
Read DV's latest blog by Jack Marshall, Head of News, as he shares that advertising alongside news content typically outperforms other digital channels.
marketers sayadvertisingnews