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https://www.marketingdive.com/news/how-powerades-world-cup-campaign-attempts-to-break-through-a-crowded-field/818056/
How Powerade’s World Cup campaign attempts to break through a crowded field | Marketing Dive
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
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https://www.marketingdive.com/news/wpp-turnaround-making-early-progress-but-long-road-ahead/818653/
WPP says turnaround is making early progress, but there’s a long road ahead | Marketing Dive
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.
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Brand Strategy News | Marketing Dive
The latest brand strategy news and updates for marketing industry professionals.
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https://www.marketingdive.com/news/google-brings-ai-max-for-search-out-of-beta-will-deprecate-legacy-tools/817688/
Google brings AI Max for Search out of beta, will deprecate legacy tools | Marketing Dive
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
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Marketing DIve is a mobile-friendly dashboard for the digital and online marketing community, published by Industry Dive.
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https://www.marketingdive.com/news/3-stats-from-metas-q2-as-zuckerberg-shares-superintelligence-vision/756376/
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision | Marketing Dive
Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.
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https://www.marketingdive.com/news/elf-promotes-longtime-cmo-kory-marchisotto-to-president/817931/
E.l.f. promotes longtime CMO Kory Marchisotto to president | Marketing Dive
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
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https://www.marketingdive.com/news/marc-jacobs-puts-luxury-spin-on-microdrama-content-rachel-sennott/818411/
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’ | Marketing Dive
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
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https://www.marketingdive.com/news/jcpenney-loyalty-reward-credit-program-first-party-data-marketing/713256/
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan | Marketing Dive
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
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https://www.marketingdive.com/news/no-warner-bros-no-hastings-no-problem-netflix-has-room-for-growth/817749/
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’ | Marketing Dive
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
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https://www.marketingdive.com/news/ias-touts-linear-like-transparency-with-ctv-ad-measurement-solutions/818502/
IAS touts ‘linear-like’ transparency with CTV ad measurement solutions | Marketing Dive
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
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https://www.marketingdive.com/news/how-ai-is-making-ad-creative-faster-and-more-fair/816745/
How AI is making ad creative faster — and more fair | Marketing Dive
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
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https://www.marketingdive.com/news/how-nestles-us-cmo-keeps-tabs-on-changing-consumer-tastes/817554/
How Nestlé’s US CMO keeps tabs on changing consumer tastes | Marketing Dive
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.
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https://www.marketingdive.com/news/celsius-unites-sports-music-and-culture-ahead-of-soccer-centric-summer/818374/
Celsius unites sports, music and culture ahead of soccer-centric summer | Marketing Dive
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
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CMO Corner | Marketing Dive
Interviews with the top CMOs and brand strategy leaders in the marketing industry
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https://www.marketingdive.com/news/smoothie-king-tackles-online-nutritional-advice-overload-in-new-ads/818167/
Smoothie King tackles nutritional advice overload in new ads | Marketing Dive
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
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https://www.marketingdive.com/news/home-depot-helps-advertisers-reach-diy-audiences-on-reddit-and-pinterest/818253/
Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest | Marketing Dive
Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.
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https://www.marketingdive.com/news/inside-green-mountain-coffee-roasters-new-campaign/817817/
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign | Marketing Dive
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
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https://www.marketingdive.com/news/chipotle-appoints-fernando-machado-as-chief-brand-officer/818618/
Chipotle appoints Fernando Machado as chief brand officer | Marketing Dive
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
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Aerie ups commitment to authenticity with enhanced creator program | Marketing Dive
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
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https://www.marketingdive.com/news/jcpenney-really-big-deal-reveals-holiday-campaign-performance/733695/
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far | Marketing Dive
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”
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https://www.marketingdive.com/news/how-mondelez-is-engaging-with-mini-super-bowl-moments-during-world-cup/817358/
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup | Marketing Dive
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
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US Bank inks NFL sponsorship in latest step of brand’s cultural evolution | Marketing Dive
Apr 20, 2026 - U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.
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https://www.marketingdive.com/news/pizza-hut-rewards-relaunch-loyalty-points-experiences/818171/
Pizza Hut shifts loyalty program toward experience and exclusivity | Marketing Dive
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
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https://www.marketingdive.com/news/modelo-largest-soccer-investment-to-date-ahead-of-world-cup/817204/
Inside Modelo’s largest soccer investment to date ahead of World Cup | Marketing Dive
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
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https://www.marketingdive.com/news/how-devil-wears-prada-2-designed-a-fashion-collection-of-brand-partners/818370/
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners | Marketing Dive
Apr 28, 2026 - Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
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https://www.marketingdive.com/news/pros-cons-adding-ai-first-party-experiences/818530/
The pros and cons of adding AI to first-party experiences | Marketing Dive
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
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https://www.marketingdive.com/news/target-puts-creators-at-forefront-of-pokemon-anniversary-campaign/817648/
Target puts creators at forefront of Pokémon anniversary campaign | Marketing Dive
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
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What marketers need to know as branded films return to screens | Marketing Dive
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
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TikTok helps brands manage cross-platform campaigns with new partners | Marketing Dive
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr and Sprout Social are TikTok's first approved content marketing partners.
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https://www.marketingdive.com/news/inside-american-eagle-latest-bet-on-sydney-sweeney-for-its-summer-campaign/817425/
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign | Marketing Dive
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
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https://www.marketingdive.com/news/axe-rolls-out-world-cup-date-experience-with-tiktok-sweepstakes/817605/
Axe rolls out World Cup date experience with TikTok sweepstakes | Marketing Dive
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
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https://www.marketingdive.com/news/campaign-trail-1664-taps-multiple-robert-pattinsons-to-examine-good-taste/818051/
Campaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste | Marketing Dive
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
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https://www.marketingdive.com/news/adobe-debuts-agentic-ai-platform-expanded-agency-partnerships/817896/
Adobe expands agency partnerships as part of agentic AI platform debut | Marketing Dive
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
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https://www.marketingdive.com/news/cmos-built-up-ceo-trust-now-they-must-prove-they-can-drive-growth/818573/
CMOs built up CEO trust. Now they must prove they can drive growth. | Marketing Dive
While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.
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https://www.marketingdive.com/news/starbucks-hello-again-campaign-super-bowl-monday/739265/
Starbucks says ‘Hello Again’ by advertising around the Super Bowl | Marketing Dive
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround plan.
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https://www.marketingdive.com/news/snickers-extends-hungry-platform-around-peanut-butter-products/817730/
Snickers extends ‘Hungry’ platform around peanut butter products | Marketing Dive
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
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The latest news on digital marketing and ad agencies for marketing industry professionals.
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Why Dr. Squatch’s first major deodorant campaign stars Megan Fox | Marketing Dive
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
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https://www.marketingdive.com/news/buchanans-celebrates-latino-community-culture-ahead-of-world-cup/818587/
Buchanan’s celebrates Latino community, culture ahead of World Cup | Marketing Dive
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.
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https://www.marketingdive.com/news/vaynerxs-new-agency-wants-to-help-brands-master-the-attention-economy/818363/
VaynerX’s new agency wants to help brands master the attention economy | Marketing Dive
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
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https://www.marketingdive.com/news/black-representation-drives-brand-opportunities-what-the-numbers-say/817737/
Black representation drives brand opportunities: Here’s what the numbers say | Marketing Dive
Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.
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https://www.marketingdive.com/news/sociable-pinterest-cpg-promotions-outperform-benchmark-rois/818336/
Sociable: Pinterest CPG promotions outperform benchmark ROIs | Marketing Dive
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
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https://www.marketingdive.com/news/heinz-celebrates-inaugural-nfl-partnership-with-draft-day-celebration/817981/
Heinz kicks off NFL deal by inducting 57th draft pick into new club | Marketing Dive
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
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https://www.marketingdive.com/news/sociable-pinterests-latest-ad-campaign-encourages-people-to-get-off-socia/817712/
Sociable: Pinterest’s latest ad campaign encourages people to get off social media | Marketing Dive
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
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https://www.marketingdive.com/news/jcpenney-holiday-marketing-strategy-really-big-deal-reveals/730034/
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart | Marketing Dive
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
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https://www.marketingdive.com/news/albertsons-injects-fresh-retail-media-data-into-youtube-advertising/818548/
Albertsons injects fresh retail media data into YouTube advertising | Marketing Dive
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https://www.marketingdive.com/news/jcpenney-names-consulting-cmo-retail-marketing-turnaround/728662/
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan | Marketing Dive
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
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Viant acquires TVision to realize CTV advertising trifecta | Marketing Dive
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
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https://www.marketingdive.com/news/tiktok-boosts-measurement-partnerships-in-play-for-advertiser-confidence/818302/
TikTok boosts measurement partnerships in play for advertiser confidence | Marketing Dive
Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.
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https://www.marketingdive.com/news/burger-king-returns-to-star-wars-galaxy-as-turnaround-push-endures/817771/
Burger King returns to ‘Star Wars’ galaxy as turnaround push endures | Marketing Dive
CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
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List of whitepapers, webinars, videos, PDF downloads and other resources about online and offline marketing.
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Marketing Events Calendar | Marketing Dive
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