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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes.

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

The award-winning executive led marketing for the fast casual chain for nearly eight years.

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

The latest marketing technology news for marketing professionals

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic.

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Dec 3, 2025 - Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.

In this webinar, you’ll learn why and how marketing executives at Tula Beauty, Amazon Prime Video and more prioritize influencer marketing over other...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely...

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and...

The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video...

NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

The latest brand strategy news and updates for marketing industry professionals.

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

Top analysis and news in the marketing industry.

The latest social media marketing news and articles for marketing professionals

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.

The pressure on marketing teams to produce creative content, participate in new channels and trends at scale, and evolve their capabilities overnight is...

Artificial intelligence helps the marketer hit underserved consumers in markets that can be missed by big consumer brands.

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The latest events, tradeshows, conferences and meet-ups in marketing.

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.

Marketing Dive readers and adland experts assess five of the most talked about big game ads.

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom.

“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.

At an event at its Seattle headquarters, the company announced Alexa is coming to BMW and select Mini vehicles starting next year.

With its “Sofitel Encounters” video series, the luxury brand joins other hotel players using the social media platform to connect with younger generations.

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.

The latest news on digital marketing and ad agencies for marketing industry professionals.

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

In this webinar, we break down seven trends that will shape email marketing in 2026. Learn how personalization is evolving in an AI-powered inbox, which...