https://newsroom.haas.berkeley.edu/prof-emeritus-david-aaker-named-marketing-hall-fame/
Prof. Emeritus David Aaker Named to Marketing Hall of Fame - Haas News | UC Berkeley Haas
Jan 16, 2024 - Haas Marketing Professor Emeritus David Aaker, widely considered the father of modern branding, has been selected for the 2015 Marketing Hall of Fame for his...
marketing hall of fame