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Apr 5, 2024 - Better understand your college or university’s students with Carnegie’s personality-type assessments and tools. Learn more about building stronger...
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The Power of Community-Based Marketing | Higher Logic
Jul 29, 2025 - Explore how community-based marketing builds trust, drives engagement, and creates long-term value by connecting with customers where they already belong.
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3 Ways to Improve Your Association's Membership Marketing Strategy | Higher Logic
Jul 18, 2025 - How can your association reach potential members + convince them to join? Get tips from the 2021 Membership Marketing Benchmark Report.
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5 Marketing Moves After Launching Thrive | Higher Logic
Jul 29, 2025 - Explore the first 5 actions marketers should take after launching Higher Logic Thrive. Build momentum early with strategic outreach and content.
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Attentive vs. Klaviyo: Which Marketing Platform Delivers Higher ROI? | Attentive
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Dec 11, 2025 - What’s new in higher education marketing? Stay up to date with Carnegie’s blog, covering industry news, advice, and company happenings.
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Higher Education Performance Digital Marketing | Level Agency
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Jun 23, 2025 - Learn how higher Education marketing software can help you get to know your students and supporters, and optimize your impact.
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Higher Logic Hires Experienced High-Growth Chief Marketing Officer | Higher Logic
Jul 29, 2025 - Welcome Erika Jolly Brookes as CMO at Higher Logic, where her marketing expertise will support strategic growth through acquisition and customer retention.
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Creating a Great B2B Customer Case Study: 16 Tips for Marketing + Sales Enablement | Higher Logic
Jul 18, 2025 - Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. But they're not always easy to get.
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What Google’s Updates Mean for Higher Ed SEO Blog Strategies - VisionPoint Marketing
Sep 11, 2025 - With AI-generated content in the spotlight and Google introducing major algorithm updates, higher ed SEO is undergoing a shift—and many marketers are...
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10 Ideas to Segment and Personalize Your Email Marketing | Higher Logic
Jul 14, 2025 - Generic emails don't cut it anymore. Email personalization and segmentation can transform your campaigns. But how do you get started?
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Research Study: Adult Learners & Higher Ed Marketing in 2025 - VisionPoint Marketing
Sep 11, 2025 - Trends and Expectations From 1,000 of Today’s Nontraditional Students – and How Institutions Can Rise To Meet Them Our new adult learner study reveals...
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Double Opt-in vs. Single Opt-In for Email Marketing | Higher Logic
Jul 14, 2025 - Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.
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https://www.higherlogic.com/blog/our-favorite-examples-storytelling-in-marketing/
13 of Our Favorite Examples of Storytelling in Marketing | Higher Logic
Aug 8, 2025 - Learn how to use storytelling in marketing campaigns. We break down 13 examples from brands like Rotary and Volkswagen, outlining the 5 key story elements you...
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