https://www.forrester.com/blogs/15-11-25-beyond_the_beacon_proximity_marketing_hype_fuel_contextual_marketing_with_location_data/
Beyond The Beacon Proximity-Marketing Hype, Fuel Contextual Marketing With Location Data
Jul 10, 2017 - When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology. With 82% of...
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https://www.thestar.com.my/tech/tech-news/2026/04/12/mythos-ai-alarm-bells-fair-warning-or-marketing-hype
Mythos AI alarm bells: Fair warning or marketing hype? | The Star
Apr 11, 2026 - Anthropic postponing the release of its new AI model Claude Mythos, said to be so skilled at coding it could be a wicked weapon for hackers, has encountered a...
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https://www.entrepreneur.com/growing-a-business/when-does-marketing-hype-go-too-far/389526
When Does Marketing Hype Go Too Far?
Sep 3, 2025 - An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal...
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https://townhall.com/columnists/armstrongwilliams/2020/01/30/5g-wireless-marketing-hype-or-true-progress-n2560351
5g Wireless: Marketing Hype or True Progress?
Jan 30, 2020 - Everyone loves a shiny new toy, even if the old toy is working just fine. As a result, expert marketers capitalize on this human
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https://www.science20.com/news_articles/organic_milk_a_real_difference_or_marketing_hype-152458
Organic Milk - A Real Difference Or Marketing Hype? | Science 2.0
When there is a market, someone will sell to it, even if it does not make much sense. So you can purchase organic pineapples and non-GMO rock salt if it makes...
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https://www.forrester.com/blogs/believe-the-hype-you-should-be-doing-account-based-marketing/
Believe the Hype - You Should Be Doing Account-Based Marketing
Aug 31, 2020 - Although account-based marketing isn't easy to execute, it proves significant value! ABM focuses on specific accounts most likely to support growth.
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https://www.hypepr.ca/
Hype PR | Sports Marketing, Creator Partnerships & Public Relations Agency Toronto
Hype PR is a senior-led sports marketing agency and PR firm in Toronto. We build earned-first campaigns for modern brands and creators to shift culture.
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