https://markporter.com/work/irish-independent-masterbrand
Feb 28, 2024 - A new visual langaugeto unite Ireland’s mosticonic media brands The Irish Independent (known locally as the “Indo”) is evolving from a disparate group...
irish independentmark portermasterbrandassociates
https://www.kantar.com/fr/Secteurs-d-activite/FMCG-grande-consommation/A-new-masterbrand-strategy-for-a-South-Asian-juice-brand
We helped a packaged juice company grow sales by 6% and brand equity 7% through insights about its masterbrand and sub-brands, and validing its comms strategy.
a newsouth asianmasterbrandstrategyjuice