https://rjionline.org/news/maximizing-your-membership-program-with-product-thinking-and-user-research/
Maximizing your membership program with product thinking and user research - RJI
Jul 17, 2023 - Increase the value of membership for members by meeting them where they are, testing internal assumptions and employing product thinking.
maximizing your membershipproduct thinkinguser researchprogramrji